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Value of Fusion Middleware for Oracle Applications Customers Margaret Lee Director, Product Management Oracle Fusion M

Value of Fusion Middleware for Oracle Applications Customers Margaret Lee Director, Product Management Oracle Fusion Middleware. Agenda. <Insert Picture Here>. Fusion Middleware Helps Solve Business Problems Faced by Applications Customers

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Value of Fusion Middleware for Oracle Applications Customers Margaret Lee Director, Product Management Oracle Fusion M

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  1. Value of Fusion Middleware for Oracle Applications Customers Margaret Lee Director, Product Management Oracle Fusion Middleware

  2. Agenda <Insert Picture Here> • Fusion Middleware Helps Solve Business Problems Faced by Applications Customers • Unified Business Process Management for Growth & Change • Unified Business Intelligence for Better Decisions • Unified User Interface for Employee & Customer Productivity • Unified Identity Management for Better Compliance & Security • Applications Customers Benefiting from FMW TODAY • Fusion Middleware’s Overview

  3. Business Needs Faced by Applications Customers Rip and Replace is not an Option Improve Business Insight Capacity ForGrowth & Change • Quality Information, Quality Decisions • Timeliness & Context • Completeness & Visibility • Absorb Organic & Inorganic Growth • Identify & Capture Opportunities • Strengthen Customer Relationships Improve User Experience and Productivity Manage Risk & Drive Compliance • Consistent, Unified Access • Real-time Employee Collaboration • Multi-channel Access • Secure Access (Internal, External) • Holistically Manage ALL Risks • End-to-End Policy Enforcement

  4. SOA & Business Process Mgmt.

  5. Procurement Financials HRMS CRM Process ManagementTypical Scenario

  6. Cross-Application Business Process Automation Execute & Optimize Business Processes Application Services Procurement Financials HRMS CRM Oracle’s RecommendationAdopt BPM with Oracle’s SOA Suite Monitor Design Optimize

  7. Customizations Financials CRM Data IntegrationTypical Scenario UI P2P Integr. (FTP, PLSQl, DBLink,…) Hard to upgrade! Hard to upgrade!

  8. Customizations Financials CRM Oracle’s RecommendationAdopt SOA-based Integration with Oracle’s SOA Suite Error Handling WS WS WS UI WS Easy to upgrade! Easy to upgrade!

  9. Document, Records Mgmt. Needs Applications Procurement Financials HRMS CRM Document ProcessesOracle Imaging and Process Management Capture View Route • Look-Up • Route (Messaging) • Search, Update • Populate • Purchase Requisition • New hire processing • Claims processing • AP, AR automation • Expense mgmt.

  10. Oracle ApplicationsNow certified with Oracle SOA Suite • Now Generally Available • E-Business Suite: Releases 11.5.3 to 11.5.10, R12 • PeopleSoft: Releases 8.47, 8.48, 8.49, 9.0 • Siebel: Releases 7.4, 7.8, 8.0 • JD Edwards: Releases 8.95, … • Under Development - Available CY 2007 • Pre-Defined Business Process Maps across Suites • Key, Pre-Packaged, Cross-Suite Business Processes • eg. Order Capture to Cash from Siebel to EBS Financials • Vertical Applications • Retek, i-Flex, Portal – Certifications GA Summer 2007

  11. User Interaction

  12. Financials CRM User InteractionTypical Scenario • Biz Intelligence Call Center Agent • Content Mgmt. SCM

  13. Financials CRM Oracle’s RecommendationCreate “Mash Ups” using Oracle WebCenter & ADF Share via Web 2.0 Communities 500 units Call Center Agent 20 units • Biz Intelligence Integrate Apps, Content, Desktop • Map “Mash Up” • Content Mgmt. SCM

  14. Oracle ApplicationsNow certified with Oracle WebCenter • Now Available – Enterprise Portal • E-Business Suite: DBI (11i, 12.0) • PeopleSoft: Certified 8.45+, 9.0; also PeopleSoft Portal • Siebel CRM: Certified 7.8.2+; also 8.0 • Siebel Analytics: 7.8+, 10gR3 • Imaging & Process Management • E-Business Suite: 11.5+, includes 12.0 • PeopleSoft: Certified 8.4+; also 9.0 • JD Edwards Enterprise: Certified 8.9x+ • JD Edwards World: A 9.1 • Desktop Integrations • Microsoft Office 2000, 2003, 2005

  15. Business Intelligence

  16. Business IntelligenceTypical Scenario Call Center Agent Warehouse Manager Financial Analyst Business Intelligence Analyst Enterprise Data Warehouse SCM Financials CRM Data Marts Custom ETL

  17. Consistent Multi-Source Intelligence Oracle’s RecommendationAdopt Enterprise Analytics Strategy with Oracle BI Define Analyze Report • Enterprise Semantic Model • Multi-Source Data Warehouse Model • Pre-Packaged Dashboards • Pre-Packaged ETL Maps BI EE Analytic Server SCM Financials CRM

  18. Reporting with BI Publisher Traditional Reporting Oracle BI Publisher • High development cost • High customization cost • Difficult upgrade • Flexibility • Reduced maintenance

  19. Oracle ApplicationsNow certified with Oracle Business Intelligence Suite • Now Available - Oracle BI Publisher 10gR3 • E-Business Suite R12 • PeopleSoft Enterprise R9 • Siebel CRM R8 • JD Edwards Enterprise 8.12 & World A9.1 • Oracle DBI & PeopleSoft EPM • Certified on Oracle Business Intelligence 10gR3 • Oracle BI Applications • E-Bus Suite(11i, R12): Order Mgmt., Supply Chain, FINS, HR • PeopleSoft (8.4, 8.8, 8.9, 9.0): Financials, HR (Q1 2007) • Siebel(6.3+): Sales, Service, Marketing, Order Mgmt • SAP (4.6c, 4.7, mySAP 5.0): Financials, Order Mgmt., SCM • Vertical Applications: Pharma, CPG, Retail

  20. Identity Management

  21. Identity ManagementTypical Scenario Reset Pwd Pwd 3 Pwd 1 Pwd 2 Email Financials HR manual entry manual entry manual entry IT Admin IS Admin Approving Manager Approving Manager helpdesk ticket HR Admin helpdesk ticket Facilities Manager email

  22. Oracle’s RecommendationLower Security Costs using Oracle Identity Mgmt Suite Single Sign-On Email Financials HR Identity Provisioning HR Admin Facilities Manager

  23. Oracle ApplicationsNow certified with Oracle Identity Management Suite • Now Available – Single Sign-On • E-Business Suite: OAM certified (11i), SSO via OID (11i) • PeopleSoft: OAM certified (8.45+), SSO via OID (8.47) • Siebel: OAM certified (7.8.2+), SSO via OID (7.8) • Works in heterogeneous environment, e.g. MSFT AD • Now Available – Identity Provisioning Connectors • E-Business Suite: OIM connector (11.5+) • PeopleSoft: OIM connector (8.4+) • Siebel: OIM connector (7.5.3+) • JDE: OIM connector (8.9x+) • Also works with SAP Applications • SAP: Provisioning connector (R/3 4.6c+) • SAP: Single Sign-On certified (4.6+)

  24. Certified with Apps Unlimited

  25. E-Business Suite – FMW Certification * Certified with Oracle E-Business Suite Adapter

  26. PeopleSoft – FMW Certification

  27. JDE EnterpriseOne – FMW Certification *Planned with 8.97 Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

  28. Siebel – FMW Certification

  29. Oracle Excellence Awards 2007

  30. Multiple Online Web Sites for Moving and Real-Estate Related Tools • Large number of systems, manual touch points • SOA Suite to connect all systems spanning Prospect-to-Cash process • Partner: CSC • Premier Online University • Need to automate financial aid verification process for 350,000+ students • FMW SOA Suite, Rules, App Server automated the process • 600% ROI in 4months on $300,000 investment • Partner: E2E Consulting • Mobile Device Communication and Payment • Mobile payment software solution implemented at Point-of-Sell that allows multiple customers to pay with mobile device simultaneousely • Solution build on FMW App Server, integrates with i-Flex Some Customers & Partners are Benefiting Today

  31. Leading European Food and Ingredients Supplier • Need to integrate quality control system with customer, sales order, and planning and production systems • Oracle Data Integrator and SOA Suite to integrate EnterpriseOne with custom apps, initial load>600K records • Partner: Deloitte Consulting & Oracle Consulting • Leader in Design, Engineer, Manufacture, and Distribute Lighting Products • Manual process to manage warranty claims • Now web-based, self-service with Oracle Portal, Identity, SOA, saved $2M since Jan. 2007 • Partner: BIAS Corp • Software Helps to Align Employee T&E Spending with Corporate Policies • Product pre-integrated with i-Expense and HR module of EBS, integrates into PSFT • Solution built on FMW SOA and Identity Suites Some Customers & Partners are Benefiting Today

  32. Oracle Application Integration Architecture AIA is an open standards based platform that connects best of breed applications through composite business processes

  33. How AIA Relates to Fusion Middleware AIA Content Fusion Middleware Industry Reference Models Oracle BPA Suite Enterprise Business Objects Oracle BPA Suite and OAS-EE Customer Account Order Product Process Integration Packs Oracle SOA Suite Enterprise Business Services Service Registry/OWSM Application Logic Transport HUB Billing OM CRM HCM SCM FIN

  34. Extend and increase the business value of their business applications TODAY Increase business agility with FMW SOA and Protect business assets with FMW Identity and Security Improve end-user productivity with FMW WebCenter Make better business decisions with FMW BI Bonus: Better prepared for Oracle Fusion Applications Benefits of Working with Fusion Middleware For Your Customers and Clients For Oracle Partners • Expand your market reach with standards based technologies • Increase value of your product or services offering • Bonus: Align your products and people skills with Oracle for Fusion Applications

  35. Oracle Application Integration ArchitectureProduct Structure and Partner Opportunities

  36. LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER LEADER Oracle Fusion MiddlewareThe World’s Best Middleware Suite - Gartner MQs • Application Platform Suites • Development Tools • Application Server • Web Services Platform • Enterprise Portal • Enterprise Content Mgmt. • Enterprise Records Mgmt. • Enterprise Service Bus • Business Integration • Business Process Mgmt. • Business Intelligence • Corporate Performance Mgmt. • Access Management • Identity Provisioning • Web Services Management • Data Integration

  37. Oracle Fusion MiddlewareThe World’s Leading Middleware Suite - Forrester

  38. WSRP and JSR-168 Portals, MS Office, Wireless and Mobile Devices SAP ERP & BW, Excel, Outlook, Teradata, DB2 Teradata, DB2, MS Analysis Services, SAP BW, Cognos, Business Objects HP OpenView, CA Unicenter, IBM Tivoli, BMC Patrol Microsoft Office, Adobe PDF, Microsoft SharePoint Eclipse, CollabNet Subversion, Spring, Struts, JUnit, Ant, Tapestry, CVS, MS Visual SourceSafe IBM WebSphereMQ, TIBCO Enterprise Message Service, SonicMQ MS Active Directory & MIIS, CA eTrust SSO, all LDAP Directories BEA WebLogic, IBM WebSphere, JBoss App Server, Apache Tomcat Certified on all major Operating Systems Grid, Common Metadata Services Hot-Pluggable Investment Protection

  39. How to Get Started • Read: • Oracle Fusion Middleware product collateral • Watch: • Oracle Fusion Middleware (for Apps) Web Seminars, in-person presentations, OBEs on OTN (upcoming) • Try: • Hands-on Workshops by OU, by Oracle User Groups • Certify: • Validate your Integrations with Oracle Applications and / or Oracle Fusion Middleware

  40. Resources • Oracle.com • http://www.oracle.com/products/middleware/fusion-middleware-for-applications.html • OPN: • Product Focus Area - Oracle Fusion Middleware • Go To Market Initiative - Application Integration Architecture for Partners • Go To Market Initiative - Oracle Service Oriented Architecture (SOA) • Oracle User Groups • OAUG, QUEST, IOUG, HEUG, OHUG

  41. Thank You.

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