INTERNATIONALIST MARKETING THE BOOTH

1. INTERNATIONALIST MARKETING THE BOOTH.net CONFIDENTIAL- The ideas Contained within are the confidential intellectual property of I.M./THEBOOTH. Any use of these concepts, verbage or photos is illegal without the express written permission of its owners. By further reading this document you are acknowledging acceptance of these terms.

2. WINTER MUSIC CONFERENCE 2005 MIAMI I.M./thebooth.net Capabilities deck prepared for: Lunada Bay

3. The Concept: Q: What makes this party unique? 1) It takes place from 5:30-10:00pm. 2) Our guest list of tastemakers will be contacted well in advance and presented with an exclusive invitation to a “behind the scenes” photo shoot featuring hot models wearing your product. 3) It takes place at the freshest and coolest new location on the beach. 4) The dj talent is internationally known. 5) We will feed our guests in a relaxed, poolside, networking environment. 6) We allow and encourage guests to interact with the clothing racks, make-up artists and photo shoot. I.M., Mir-Media, Mac Cosmetics, Bacardi(*) and Lunada Bay(*) Present the Wednesday WMC Cool Down and Photo Shoot. I.M./Mir-Media will select a group of magazine editors, fashionistas, artists, trend-setters and tastemakers and invite them to the hottest party of the week. With over 150 party options over the course of the week, this mid-week mixer/pool party is the place to slow down, compare notes, grab a bite, listen to top downtempo djs, witness a professional photo shoot behind the scenes and network with the hippest crowd at the conference. (*) tbc

4. At A Glance: What We Know: Thousands of tastemakers descend on South Beach every year for the WMC. Every year new products are showcased, branded and celebrated at select parties. Past promoted products include LRG Clothing, Nike, Trace Magazine, The Fader, Red Bull, URB Magazine, Etonic and countless music labels and aritsts. With years of experience in party planning for the WMC we are proud to present our idea for your consideration. We have a way to make a mark on an elite group of tastemakers. Who:I.M. / Mir-Media / MAC Bacardi andYOU!!! www.thebooth.netwww.mir-media.com What: WMC Cool Down Mixer featuring: A Live Photo Shoot, Cuban Buffet, Sponsored Bar, and DJs Victer Duplaix and King Britt…Poolside. Where: Hotel Victor So. Beach (Opens Jan. 2005) When: March 23 2005 5:30-10pm

5. Decorated by Paris designer Jacques Garcia, the Victor moves beyond Miami Beach minimalism with lush colors and fabrics, including satin headboards and custom carpets. There will be sexy bars and VIP areas, a jellyfish aquarium, oversized daybeds for poolside snuggling and a unisex Turkish steam bath. “I’m very unique:” Victoria Prado has catered to A list guests in London and Miami. She’ll do the same when the Hotel Victor opens in January at hip South Beach. The Venue: Hotel Victor Every detail counts when you're catering to a celebrity-driven crowd. First, there's location: The Victor is on see-and-be-scene Ocean Drive adjacent to the Versace mansion.

6. The Talent: Vikter Duplaix – Hollywood Records Rarely will you find a talent whose vision supersedes the boundaries of genre, until you have met King Britt. This Philadelphia native has found a way to escape the boundaries of a single category of music by expressing his creations through deep house, hip-hop, broken beat, nu-jazz, funk and afro-tech. He has been honing his DJ and production skills for the greater part of a decade. The result: a pioneer of all things soulful, rhythmically textured and melodically provocative. (fivesixrecords.com) VIKTER DUPLAIX: Hollywood Records,!K7 - He’s one of Philadelphia’s finest having worked with the Roots and Jill Scott. He’s known for his smooth house mixes with live vocals.http://hollywoodrecords.com/

7. Images from WMC 2004 Fashion Shows, Pool Parties, Clubs, Media Coverage, An International Crowd of Trendsetters, Warm Weather and of course… The Music

8. CLIENT: ETONIC SPORTSWEAR OBJECTIVE: TO CREATE RELEVANT PREMIUMS AND SATURATE THE WINTER MUSIC CONFERENCE. WMC 2004 I.M./Etonic Pool Party Sherbourne Hotel Customized tanks, shoe displays and vip section

9. I.M. Strikes Again! Magic Convention 2004 Product seeding and branding for Adidas, B Sweet and Etonic Sportswear.

10. Images from SxSW 2004 3/16-3/20 2005

11. COACHELLA!!! 2004 Indio 80,000 People I.M. Branding Customized tanks, wristbands and tees. I.M. TEAMS SATURATE PREMIUMS

12. ABOUT US Internationalist/The Booth is the brainchild of Charlie Collins. Originally created as an alternative nightlife outlet in 1992, Internationalist became the only weekly choice for a very diverse and conscious clientele. In addition to introducing such acts as Ozo Matli, the Black Eyed Peas and Jamiroquai, the club became the perfect stage to acquaint new products with a highly sophisticated acid-jazz, fashion forward, multicultural audience of trendsetters. By 1995, the phrases “street team”, “release party” and “non-traditional” entered the ad world vocabulary. Internationalist became not only a weekly promotion Mecca, but we soon expanded our staff and services to include a full range of marketing resources including original concepts like The Booth. AMOR LOZAN0 SALES - LA KEMBO, SANDY WIL & BRIZEL NICOLE FIGUEROA COLLEGE MARKETS CHARLIE COLLINS PRESIDENT YOHANNA BAEZ RESEARCH/ADMIN CHRIS COLLINS SALES/SEEDING DUB ASHER OPERATIONS The Booth is a promotions and marketing showroom. It is the first of its kind. THE BOOTH was originally conceived as a city concierge desk and complimentary goods and services distribution center. We launched our flagship in a 3500 sq. ft. converted hotel lobby, in the middle of Hollywood, on the Walk of Fame. Consumers fill out tastemaker surveys in exchange for an array of promotional products from film, television, music, fashion and food industries. In providing goods and services to the general public, we realized that we were part of an important exchange. We fully realized the impact of grassroots marketing by creating a full time premium distribution center. We were influencing entertainment choices and creating a brand new advertising outlet. With over 10 years of marketing experience I.M. is the only choice for many companies. We have identified the best grassroots companies in the nation and established a living breathing network. Our national network of street teams and creative strategies has proven successful for (at the time) new bands like Dave Mattews, Tool, P.Diddy and more. We are pioneers in the art of flyering and postering. In the age of non-traditional marketing, we are a staple in the streets. Our motto.. “Almost any product... Just about anywhere.”

13. Guerrilla Marketing Execution Peer-To-PeerThe personal communication of messages to the target audience by representative members of the target demographic. During this exchange, our Ambassadors are able to successfully communicate information about your product as well as convey personal experience in the language, look and culture of the target audience. This is proven to be the most effective way to: • Reach your target audience. • Receive feedback on every aspect of your brand. • Collect valuable current demographic and surveyed information on your target audience.

14. Target MarketingAsian / Latin/ Af-Am/ General Market and Alternative Lifestyles and Cultures “Almost any product… just about anywhere.” Thank God she speaks Spanish! I think I’m in love Bi-lingual Reps cross cultural barriers and get the branding you need.

15. Ambassador/Representative Training The I.M. selection process is a critical factor in our success. I.M. thoroughly qualifies and trains our street teams, management, representatives and product ambassadors. Proper education and brand training makes for the best representation.

16. CLUB CULTURE AND NIGHTLIFE BRAND AWARENESS LA, NYC, MIA, ATL, SF, CHI… Kangol Product Placement Flyer Placement And Saturation Your Product And/Or Logo Here Product Seeding I.M. Finds The Pulse of Your Tipping Point. Captive Club Audience. Note Poster Placement. Flyers In Waiting Hands. Targeting Tastemakers For Over 10 Years!

17. AMBASSADORS AT WORK(Punk & Rock Culture) I.M. Ambassadors representing thetruth.com on the Vans Warped Tour Product seeding, branding, non-threatening interaction and cultural sensitivity are fundamental to our grassroots campaigns. It’s cool, he’s one of us. This guy is everywhere!

18. INTERNATIONALIST STREET TEAMS TAKE YOUR PRODUCT TO THE PEOPLE HAND TO HAND BRANDING CLIENT:MAROON 5 TARGET: KCRW CONCERT ATTENDEES PRODUCT: NEW ARTIST CD SAMPLERS HAND TO HAND TARGET MARKETING PRODUCT SEEDING AND SIGNAGE CLIENT: BMG/WHITE STRIPES OBJECTIVE: CREATE BUZZ AROUNDRELEASE DATE AND PROVIDE TASTEMAKERS WITH EARLY MUSIC SAMPLERS.

19. TAKING THE PRODUCT TO THE TARGET MARKET AND KEY INFLUENCERS TARGET : SPORTSWEAR TRENDSETTERS LOCATION: POOL PARTY MIAMI BEACH, FLORIDA

20. EVENT STAFFING AND MUCH MORE CLIENT: WELLS FARGO/J.R. NAVARRO OBJECTIVE: CAPTURE IMAGES OF CONCERT ATTENDEES IN FRONT OF THE WAGON, GATHER PERSONAL INFORMATION AND SEND PHOTOS BACK VIA EMAIL OR POST. TARGET: LATINO/AF-AM DEMOGRAPHIC SOLUTION: I.M. PLACED SPOKESMODELS AND A CAMERAMAN FOR THE SUMMER CONCERT SERIES AT THE GREEK THEATER, HOLLYWOOD.

21. OUR NON-TRADITIONAL PAST IMAGES FROM OUR SCRAPBOOK These concepts and executions made possible by GTM/I.M. Outdoor Marketing (Postering) Outdoor Marketing (Installation) truthteam members postering in target communities Adidas graffiti mural for Mad Handle shoe launch Celebrity-Co-Branding Internationalist Street Teams Over 10 Years Experience In The Game!!! truthsponsors Moby’s tour and seeds gear onstage at all concerts.

22. INTERNATIONALIST STREET BRANDING GUERRILLA STYLE ADAPTIVE MARKETING POLE WRAPS POSTER CAMPAIGNS STICKER CAMPAIGNS WHEAT PASTING GUERRILLA HIT

23. CLIENT: HYPE ENERGY DRINK OBJECTIVE: CREATE A CLUB NIGHT PROMOTION SOLUTION: ESSENTIAL GROOVES PARTY 5K EMAIL BLAST, GUESTLIST OF TASTEMAKERS, BARTENDER PROMOTION FLYER DISTRIBUTION AND PRODUCT SEEDING AND SAMPLING. FEATURING LIVE GROUPS, DJ AND SILHOUETTE DANCERS.

24. HIGH IMPACT, LOW RISK, BRANDING AND IMPRESSIONS tag tag tag GUERRILLA MARKETING REALIZED Objective: Create Brand Awareness at Magic Fashion Convention Brand: HUNG CLOTHING Solution: Saturate the area with stickers and key logo placement. We placed 5k stickers, conspicuously and subliminally throughout the convention floor, lobby and hot spots. SAMPLE PHOTOS OF Tagged Marquis Displays, ATMs and Trash Cans. tag tag OBSERVE

25. DOCUMENTATION All of our work is documented with wrap-up reports and photographs. Photos and wrap-up reports are submitted to our clients via email and in cd-rom formats and accessible online at our website with proper login id and password. Marketing is an adaptive art-form and requires feedback and adjustment to insure a proper execution. We excel in effective targeting strategy and we are aware that it is often necessary to enhance, augment existing campaigns to fit changing trends and popular culture. A weekly or bi-monthly conference call can bring you the information and market-watch feedback you need to tailor your promotion efforts.

26. SOLUTIONS With over ten years of grassroots marketing and promotion experience we know a few things for certain… Our clients want: A one-stop, no hassle, safe, reliable and accountable promotions and marketing resource. We might add affordable to the list. With print and television rates skyrocketing, it is possible to create a quarterly campaign that targets the exact consumer audience with “hand-to hand” branding at a fraction of the cost of say, one major periodical display ad. We are here to prove it. Not only are we a full service firm, but our network is often contracted by ad agencies and promotion companies that claim our resources for their own. We are nationally recognized as “the ultimate grassroots resource.” The bottom line is.. “we are the industry in the streets.”

27. A W A R D S*Under the Guidance of GTM, I.M./The Booth and Arnold Brand Promotions, the TRUTH Campaign was awarded the following accolades: • The Guerrilla Marketing Campaign of the Year - Brand Week (2001) • The top award for Cause Marketing - The Gold Reggie (2002) • The top award for Effective Advertising - The Grand Effie (2003) • The Award for Achievement and Diversity- Boston AD Club (2003)

28. REFERENCES I.M. clients are those companies that have the desire to reach the trend-setting “Urban” consumers or the “Tastemakers for Cool" in global culture. This is just a small sample of our client list. References, testimonials and a complete list available upon request.

29. INTERNATIONALIST MARKETING Contact Information: Charlie Collins I.M. 323 805 0150 x:233 Charlie@thebooth.net Asya Shein Mir Media 323 913 2824 Asya@mir-media.com ALMOST ANY PRODUCT… JUST ABOUT ANYWHERE!