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Strategies to convince people to care for quality in e-learning Dr. Lutz Goertz

Strategies to convince people to care for quality in e-learning Dr. Lutz Goertz European Quality Observatory: Challenge and Perspectives in Greece and Europe University of Piraeus, 26th November 2004. Importance of quality strategies. Source: EQO-Survey, n=1743.

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Strategies to convince people to care for quality in e-learning Dr. Lutz Goertz

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  1. Strategies to convince people to care for quality in e-learning Dr. Lutz Goertz European Quality Observatory: Challenge and Perspectives in Greece and Europe University of Piraeus, 26th November 2004

  2. Importance of quality strategies Source: EQO-Survey, n=1743

  3. Quality in e-learning - involvement Source: EQO-Survey, n=1743

  4. Meanings of quality Source: EQO-Survey, n=1743

  5. Strategy: Pick people up right where they are! • Quality standards and approaches for other products and services • implicit strategies in their own company [5]

  6. Quality strategies - fit to own organisation?

  7. Strategy: Ask people right what they really want! • No common and acknowledged standards by now • people have to be aware of their own wishes • use surveys and guided interviews [7]

  8. Strategy: Give people the quality measures they really want! • Validity by external experts • simplicity - good handling • concretion • transparency • good and visible marketing • adequate costs • flexibility [8]

  9. Thanks for your attention For further questions: MMB: www.mmb-institut.de • MMB Institut für Medien- und Kompetenzforschung

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