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Found Shot Opportunity – 26 slides. x. Found Opportunity: Running with an idea I’m often thinking about how to illustrate certain kinds of photographic, design, and lighting ideas.
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Found Opportunity: Running with an idea I’m often thinking about how to illustrate certain kinds of photographic, design, and lighting ideas. While switching from one computer to another in my work area, I happened to notice a new kind of Sharpie. I’ve always found Sharpie pens to be very useful. So, noticing a new Sharpie product caught my attention and imagination. Found Opportunity – Creative process
Object: Details The new Sharpie was bigger and had a different shape than the standard sharpie. My intuition immediately offered up an image idea of contrasting the old with the new size using a wide angle lens. My visualization depended on forced perspective distortion. And because of the small size of the objects, the camera would need special macro focus capabilities. Found Opportunity – Creative process
Right Tool: Super wide lens with Macro capability My DSLR Nikon D70 is equipped with a super wide angle lens but it doesn’t have the macro focusing capability. My current favorite Sony H1 compact digital has a phenomenal 12x telephoto capability but it only has a standard wide angle. It also lacks a true macro focus capability. That only left my Nikon Coolpix 5400, which has both the super wide and the macro capability. Found Opportunity – Creative process
Nikon Coolpix 5400: Prosumer compact digital It has a better than 4x zoom starting out at the super wide angle to beyond the portrait/product telephoto range. It also has special ED glass optics which assures corner to corner sharpness. It also has the RAW image output mode, a very high end feature. Combining that with the ISO 50 means extremely high quality image. Found Opportunity – Creative process
Not Using Red: Warning I had recently been warning students about not using red in the background. Or using only small amounts of it with great care because it’s such a powerful color. And using such a intense color can take away from the subject. I also suggested using red toned down in its “intensity”. Found Opportunity – Creative process
Using Red: Intentionally My visualized image was going to be dynamic but I was looking for “2nd and 3rd reading” elements to enrich the story beyond just seeing the two sharpie pens. My creative muse also talked to me through my intuition that I should try using high intensity red in the background. Found Opportunity – Creative process
Background: Making it work The background is your opportunity to enrich the subject and story. It’s also a chance to add the illusion-of-depth. One of the amazing things that Leonardo Da Vinci’s did in the Mona Lisa painting is the depth that he created behind her. He did it by applying the rules of perspective and chiaroscuro, atmospheric haze. Da Vinci is actually credited with inventing the concept of adding “atmospheric haze” to the distant mountains to add to the illusion of depth. Found Opportunity – Creative process
Sharpie: Shoot it This is my vermillion bull’s eye new-product-introduction shot. The black area around the image is the ‘cropFrame’ and the image has already been fully processed. Found Shot Opportunity: Creative process
Design: Balanced any way One criteria for good design is that it will usually look good (balanced) in any rotated orientation. But, sincde this is a recognizable image, the top Image will look the best. Do your best to view the others as abstract image elements. Then they will all ‘work’. And the differences will be more about ‘implied motion’. Found Shot Opportunity: Creative process
Design: Abstraction Sometimes it helps to see the design when the scene is reduced to black and white. Some times a similar results can be achieved by using squint viewing. Found Shot Opportunity: Creative process
Design: Negative space The negative space shape, value, and color are just as important here as the subject. The subject and background are separate facts that are also interconnected in a relationship. The subject lives in and on the background. See the dark incident reflection (shadow) taking the subject line through the red surface. Found Shot Opportunity: Creative process
Lighting: Top-back /w fill This set (scene) is lit by a soft top-back light creating the bright glare in the red bull’s eye. The incident highlight and the resulting dark shadow like reflection is part of the visual depth illusion. A large white card is on the table top reflecting the top-back light back into the set. It’s drawing the Shaprie name on the new product. Found Shot Opportunity: Creative process
Lab Work: Lighting change While working with the image, a different lighting idea came to me. The end result of the lighting change could have been done in the original set by using a translucent light blocker. Found Shot Opportunity: Creative process
Playing Out the Image Idea: I made up a headline and body text to turn the image into an ad layout. The headline and body text were added as another design element. Found Shot Opportunity: Creative process Big Shot The little brown fox jumped over the lazy purple cow. The little brown fox jumped over the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. Then
Commercial Considerations: Design your shot with potential commercial use in mind. Compose your shots to stand alone or with a headline and body text for commercial use. Found Shot Opportunity: Creative process Big Shot The little brown fox jumped over the lazy purple cow. The little brown fox jumped over the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. Then
Commercial Considerations: An Ad to introduce the new big Sharpie Big Shot The little brown fox jumped over the lazy purple cow. The little brown fox jumped over the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. Then
Pay Attention To Shape Important Information: .
Stay Shape Aware: Become super-conscious of shape. Know whether your camera has a 4:3 or 3:2 ratio. Even with a Compact 4:3 native shape, it can be adjust to 16:9 ‘accidentally’. DSLR native shape is 3:2 which is a wider shape than the Compact. How you frame any scene will be strongly influenced by your camera frame shape. A pro photographer often shoot variations for different page layout shapes. Important Information:
Working Backwards Back To: Sharpie shot .
ID Version: The shot I was inspired to shoot the ‘ad’ shot for the new Sharpie. In hindsight, I thought that it might be useful to re-shoot the Sharpie as an ID shot. Since ‘size difference’ was the primary story, I choose a grid paper background. Back To: Sharpie shot
ID Version: The shot I was inspired to shoot the ‘ad’ shot for the new Sharpie. In hindsight, I thought that it might be useful to re-shoot the Sharpie as an ID shot. Since ‘size difference’ was the primary story, I choose a grid paper background. Sharpie: ID shot
Summary: Here are examples from stage 1 ‘ID’ and stage 4 ‘Repurposed’ layouts. Conclusion: Big Shot The little brown fox jumped over the lazy purple cow. The little brown fox jumped over the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. The little brown fox jumped ver the lazy purple cow. Then
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