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Technology-Mediated Social Participation Jennifer Preece (preece@umd.edu) College of Information Studies – iSchool Ben Shneiderman (ben@cs.umd.edu) Dept. of Computer Science. Goal: Transform society with social media. Healthcare Disaster response Energy Education Culture & diversity
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Technology-Mediated Social Participation Jennifer Preece (preece@umd.edu)College of Information Studies – iSchoolBen Shneiderman(ben@cs.umd.edu)Dept. of Computer Science
Goal: Transform society with social media Healthcare Disaster response Energy Education Culture & diversity Political participation • Environment & climate • Citizen science • Economic health • Public safety • Globalization & development • Local civic involvement
Challenges & Dangers • Malicious attacks • Privacy violations • Lack of trust • Failure to be universal • Unreliable when needed Misuse by • Terrorists & criminals • Promoters of racial hatred • Political oppressors
Early Steps Informal GatheringCollege Park, MD, April 2009 Article: Science March 2009 BEN SHNEIDERMAN http://iparticipate.wikispaces.com
Workshops: Dec 2009 & April 2010 NSF Grant IIS-0956571www.tmsp.umd.edu
Cyberinfrastructure for Social Action on National Priorities - Scientific Foundations - Advancing Design of Social Participation Systems - Visions of What is Possible With Sharable Socio-technical Infrastructure - Participating in Health 2.0 - Educational Priorities for Technology Mediated Social Participation - Engaging the Public in Open Government: Social Media Technology and Policy for Government Transparency
Vision: Social Participation 1) Focus on National Priorities & Impact • Healthcare, disaster response, energy • Education, culture & diversity… 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
From Reader to Leader:Motivating Technology-Mediated Social Participation All Users2B Reader500M Contributor500K Collaborator Leader ` Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009 aisel.aisnet.org/thci/vol1/iss1/5/
Vision: Social Participation 1) Focus on National Priorities & Impact • Healthcare, disaster response, energy • Education, culture & diversity… 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl casci.umd.edu/NodeXL_Teaching
Analyzing Social Media Networks with NodeXL I. Getting Started with Analyzing Social Media Networks 1. Introduction to Social Media and Social Networks 2. Social media: New Technologies of Collaboration 3. Social Network AnalysisII. NodeXL Tutorial: Learning by Doing 4. Layout, Visual Design & Labeling 5. Calculating & Visualizing Network Metrics 6. Preparing Data & Filtering 7. Clustering &GroupingIII Social Media Network Analysis Case Studies 8. Email 9. Threaded Networks 10. Twitter 11. Facebook 12. WWW 13. Flickr 14. YouTube 15. Wiki Networks www.elsevier.com/wps/find/bookdescription.cws_home/723354/description
NoN Report: Promotes Community Safety Break-In/Burglary Theft-Other Than from Home Vandalism/Graffiti/Destruction Suspicious Activity Threat Assault Accident-Motor Vehicle Drug Activity Fire Public Nuisance Reckless Endangerment Animal Problem ATV Complaint Litter/Garbage Dumping Quality of Life Issue Other
BioTracker Team Arijit Biswas (CS, PhD student); Anne Bowser (iSchool, MS student); Jen Hammock (EOL); Derek Hansen (iSchool); David Jacobs (CS, UMIACS); Darcy Lewis (iSchool, PhD student); Cyndy Parr (EOL); Jenny Preece (iSchool); Dana Rotman (iSchool, PhD student); Erin Stewart (iSchool MS student); Eric (CS, Undergrad)
Research questions Biotrackers.net • Q1 How can a socially intelligent system be used to direct human effort and expertise to the most valuable collection and classification tasks? • Q2 What are the most effective strategies for motivating enthusiasts and experts to voluntarily contribute and collaborate?
Take Away Messages Identify ambitious research themes Develop consensus with colleagues Engage other disciplines Reach out to journalists & public Work with industry & government Communicate to policy makers Create courses & degree programs Thursday morning talks: - Nation of Neighbors: Understanding users and their motivations - Encyclopedia of Life: Motivating public enthusiasts and expert scientists to document the world's species - Using Online Games to Integrate Human and Computer Vision
Next Steps (& Thanks to NSF) Summer Social WebShop, August 23-26, 2011 IIS1135022: WebShop3.0: Technology-Mediated Social Participation NSF Social Computational Systems Program: SES-0968546: BioTracker: Melding Human & Machine Intelligence to Create Large-Scale Collaborative Systems IIS-0968521: Supporting a Nation of Neighbors with Community Analysis Visualization Environments NodeXL Project Continues - Thanks to Microsoft Social Media Research Foundation - Launched Biotrackers.netwww.cs.umd.edu/hcil/NON Nodexl.codeplex.com www.smrfoundation.org