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Social Media

Social Media. How to Use Social Media for a Cause to Grow Your Business Dawn Nelson. facebook.com/ vipdigitalmarketing @ VIPDigMarketing. About VIP Digital Marketing. Social Media: where do I start? . Building a Social Media Network. Create Social Media Calendar Post Upcoming Events

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Social Media

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  1. Social Media

  2. How to Use Social Media for a Cause to Grow Your BusinessDawn Nelson facebook.com/vipdigitalmarketing @VIPDigMarketing

  3. About VIP Digital Marketing

  4. Social Media: where do I start?

  5. Building a Social Media Network • Create Social Media Calendar • Post Upcoming Events • Interact with other “Like Minded” Companies • Utilize social media to connect with local business, your community and other target audiences • Link your Facebook Page to your website • Make your Online Presence known to your customers in your Storefront • Facebook Logo with Page Name • QR Code for Facebook Page • Consider monthly “Giveaways” or Discounts to Followers • I suggest Like, Share, Comment Giveaways

  6. Now What? Do: Don’t: Forget about your Facebook Page Forget to check your Fan Page Daily Ignore Questions or Feedback, even if they are negative • Make regular posts • Keep customers informed • Follow through with offers promotions • Encourage feedback • Engage your followers

  7. Utilizing Social Media to Support a Cause

  8. FUNdraisers for Stevie’s Furry Friends, Inc. www.stevienelson.weebly.com 100+ Likes on Mutt Nose Best Facebook Page, get $100 Donation to Shelter/Rescue of choice & product donation. Norfolk Visitors Bureau offered a $500 prize to the non-profit of choice for local “Call Me Maybe” video. Video with most YouTube LIKES won. Prize money will go towards establishing a “Pet Education Day” for local youth to learn about respect and responsibility of pets. Response Products from Broken Bow, NE. For each new LIKE on their page, referring party received a 1% discount. Stevie’s Furry Friends, Inc. received a total discount of 106% 735 Pounds of Life’s Abundance Dog Food. 1 pound for each new LIKE on their page. Donated to 12 Hills Dog Rescue in Walthill, NE 876 Boxes/72 cases of Cloud Star Buddy Biscuits. One box for each new LIKE on their page. At least one shelter/rescue from each state in USA received a case of treats!

  9. Supporting A Cause with Social Media • Choose a cause you would like to support. • Ideas: • Local Non-Profit • Local Family that needs support • National Non-Profit • Local School Project

  10. Starting your FUNdriaser • Determine what type of Social Media FUNdraiser you would like to have. • LIKES per page • Referrals by others • Demographical Competition

  11. Things to Consider Before Starting your FUNdraiser • What will be the “Prize” • Monetary Donation • Product Donation • Will there be a “Cap” • Remember… FUNdraisers can go VIRAL, so be prepared • Timeframe • How long will the FUNraiser last?

  12. Benefits for YOU • Brand Recognition • Local customers will appreciate that you are supporting a cause that is important to you • Create a Cycle of Giving • Generate new customers/leads • People like to give back to companies that support a cause THEY support

  13. Where to “advertise” your FUNdraiser • In your Storefront • Posters • Inserts in Customer Bags • Advertisement in Newspaper/Radio • Online • Website • Facebook • Twitter • Linked In

  14. Continued • Encourage the “Cause” that you are supporting to promote the fundraiser as well! • Ask that they “tag” you in any posts online, generating more BUZZ for the FUNdraiser • Leave feedback on YELP • Don’t limit yourself to promoting the cause on your BUSINESS page, also ask for support from your friends & family • They will be happy to support your cause

  15. After the FUNdraiser • Keep the BUZZ going…. • Post a BLOG post on your website giving FUNdraiser Details • Have your FUNdraiser details visible in your storefront • Post follow up information regarding FUNdraiser on your Social Media sites. • Followers want to know how successful the event was for your cause.

  16. Questions? Dawn Nelson Owner/Social Media Enthusiast (402) 928-0079 www.vipdigitalmarketing.net vipdigitalmarketing@gmail.com

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