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Martin Chyla , 3.10.2012. Level of innovation (level of complexity). Product function Packaging Logo New markets New use/ occassion New Process Servic e Business Model Management Innovation. Innovation Degrees (prof. Valenta ). Routine innovations -1. Degeneration
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Level of innovation (level of complexity) Product function Packaging Logo New markets New use/occassion New Process Service Business Model Management Innovation
Innovation Degrees (prof. Valenta) Routine innovations -1. Degeneration 0. Regeneration 1. Extensive expansion 2. Re-arrengement of relationships 3. Quality Adaptation 4. New Variant Incremental Innovations 5. New Generation 6. New Kind 7. New Principle 8. New Stem (Tribe)
Schedule, winter 2012: • Development of innovation process in organizations • Innovation process I - Search for opportunities • Innovation process II. Ideas evaluation, testing, priorities, • Innovation process III. Project plan; Goal, Team, Budgets. Building the case. • Innovation process IV. The power of networking! Use networks for ideas, talents and capital searches. • Innovation process V. Implementation. Commitment, long runs and races. Risk avoidance fast learning curve. • Innovation process VI. Marketing communication plan and innovation. • Innovation market I.and II.Presentations, win the investors! • Building an innovation ecosystem. 4 pillars of innovation system. • Building an innovation team. Understanding innovation competencies, and planning for efficient use of strengths.
Home work • Form pairs! success lays in good selection • Identify several Innovation opportunities Any Industry, any problem, but something that you can relate to • What structured processes did you use to identify those? Processes, what a vaste of time? :o)
Pre-reading for next class:: • Peter Skarzynski - Innovation to the core 2008, pages 46-61 • PavolMolnár – Innovation Management 2007, pages 49-67