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Martin Chyla , 10.10.2012

Martin Chyla , 10.10.2012. What has happened in the last 7 days?. Facebook – Investors rules do not apply: braking 1 bio users and still decline in share value Nokia – 1 bio EUR loss – innovation gap

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Martin Chyla , 10.10.2012

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  1. Martin Chyla, 10.10.2012

  2. What has happened in the last 7 days? Facebook – Investors rules do not apply: braking 1 bio users and still decline in share value Nokia – 1 bio EUR loss – innovation gap Tablet & software war – Google Nexus (Acer, LG) pre-launch, Windows 8, Amazon kindle sales, Samsung +50% on profit, despite loss vs. Apple Cars – SR registration fees increase - communication innovation: Toyota, Peugeot Sollar panels – Huge overproduction, China closing down factories Zariadim.sk new dress, will they change the world of small job search and deal?

  3. Summary of session I. Why Innovate or Die? What is Innovation? What types of innovation we recognize? What measures of innovation shall we use?

  4. Summary of session II. What are Innovation degrees? What approach is better Top-down or Bottom-up? What are most significant stages of innovation process? How did innovation process evolve over time?

  5. Pre-reading for next class:: • Peter Skarzynski - Innovation to the core 2008, pages 46-61 • PavolMolnár – Innovation Management 2007, pages 49-67

  6. 4 lenses of innovation:: • Challenging orthodoxies • Harnessing discontinuities • Leveraging competencies and strategic assets • Understanding unarticulated needs(for more, read the book :o)

  7. Identifying discontinuities:: • Looking where competitors are not • Amplifying weak signals to anticipate their consequences • Trying to understand trends in their historical context • Looking for interactions between trends (for more, read the book :o)

  8. Here we start – process in short Identify Burning Platforms Describe Ideal hope Follow How questions

  9. Searching for opportunities: Define your playground (industry)

  10. Use one of the techniques: • Define the problem • The 5 WHYs • Find the workarrounds • Complaint collection • Competitive mapping • User profiles

  11. Outcome In written form • Team names • Selected Industry/sector/area • Technique used • List of opportunities Presentation on next class!

  12. Pre-reading for next class:: • Peter Skarzynski - Innovation to the core 2008, pages 125-135 From opportunity to ideas What shall innovators do? Possible techniques: Add features; change rules of the game (formats, forms); Find new use of old product; Negative idea generation; Trigger photos; Competitive survey; Combination tables (random, forced combination).

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