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Course Wrap Up

Course Wrap Up. The Written Presentation – Part II. Organization of the written presentation for Quantitative Research should follow a recommended format. The Written Presentation – Part II. Introduction/Background Research Objectives Concepts of Interest Research Method

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Course Wrap Up

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  1. Course Wrap Up

  2. The Written Presentation – Part II • Organization of the written presentation for Quantitative Research should follow a recommended format

  3. The Written Presentation – Part II • Introduction/Background • Research Objectives • Concepts of Interest • Research Method • Discuss method, instrument, and implementation of method (e.g., means for recruiting, ) • Research Sample • Discuss sample frame, number recruited, profile of participants • Remember: Classification questions

  4. The Written Presentation – Part II • Findings • Organize presentation sub-topics by COI • Discuss questions that fall logically into COI area • Quantitative Research Conclusions • Limitations • Recommendations for Future Research

  5. The Written Presentation – Part II • Marketing recommendations • Recall the purpose of the research exercise was “to understand college students’ knowledge, attitudes, and behaviors” toward the Nintendo Wii • Based on what your team found, what can you offer the client in terms of research insights that can be used for marketing?

  6. Remember • The final project should: • Reflect a comprehensive research report (including secondary, qualitative, & quantitative) • Include recruitment screeners from qualitative research

  7. The Oral Presentation

  8. Presentation Details • 10 minutes per team • Problems & Opportunities overview • Opportunities Recommendation • Problem Statement • Qualitative Research (method details and key findings) • Quantitative Research (method details and key findings • Marketing Insights, recommendations

  9. Presentation Order • Monday, 4/20 Teams - • Present in following order: • 1) VitaminWater; 2) The North Face; 3) Tide To Go; 4) Converse • Wednesday, 4/22 Teams • Present in in following order: • 1) Axe; 2) iPhone; 3) Mac OS2

  10. Tips for the Presentation • All members need not present, but all must attend • Put the strongest person(s) forward • Use others’ strengths where necessary • Support your team members • Support other teams

  11. The Biggest Do • Be professional, but DO HAVE FUN

  12. Presentation Don’ts • Don’t hide behind an avalanche of slides/overhead transparencies • Don’t be a distraction to yourself or to the speaker (Be attentive) • Don’t stop the presentation because the “script,” or the technology, isn’t working • It’s not about the show, its about the information • No one knows the data better than you and your team

  13. Presentation FAQs • Can we use Powerpoint technology to make the presentation? • Are all group member required to present? • Will the instructor need a copy of our presentation in addition to the report?

  14. As The Audience • All class members will be expected to attend both of the final class days • AND it goes without saying that your attention will be required • Any student who skips the last two class days or who leaves before the end of the class will be docked four points from his/her attendance

  15. Course FAQs • When will I get my final grade? • How should I access my grade? • Can I email or call you earlier than the posting date to get my grade? • Will I be able to see the final project after the grade is in? • Can I or my team have the final project returned at the end of the semester?

  16. Other Details • Office hours during the exam period will be irregular, generally mornings • Meetings will occur by appointment • Please review your scores thoroughly before Thursday, April 30 to ensure accuracy in points total

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