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Marketing and PR

Marketing and PR. Sue Bradbury. Communication. For a charity not to communicate is like winking at someone in the dark. You know what you are doing, why you are doing it and what you are achieving but no one else does. What do you want to say?.

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Marketing and PR

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  1. Marketing and PR Sue Bradbury

  2. Communication • For a charity not to communicate is like winking at someone in the dark. You know what you are doing, why you are doing it and what you are achieving but no one else does

  3. What do you want to say? • Think of three key messages that you would like to communicate about your charity and jot them down. • Share your key messages with the person sitting next to you. What do they think of them? Are they powerful? How could they be improved?

  4. Who do you want communicate with? • Potential donors • Existing donors • The media • ??? • Jot down your own list

  5. How are you going to get their attention?

  6. Communications toolkit

  7. Website • Social media • Press releases • Features • Events • Email marketing • Newsletters – online and offline • Publications • Advertising • Networking • Word of mouth • Presentations • TV and radio interviews • Case studies • Videos

  8. What can you do to spread the word about your charity? • Choose one of the groups from your audience group list and think of 3 things you can do to get their attention and communicate your messages. • Discuss your plan with the person next to you.

  9. PR and marketing existed long before the internet. Egypt wanted to send a message to other countries that they were a rich and powerful nation. And they did it without Twitter! Imagine that...

  10. Thank you very much for listening! Sue Bradbury PR www.suebradburypr.com E: sue@suebradburypr.com 01872 863863

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