Page-Builder: Fundraising How to raise more money through Engaging Networks JUNE 19 & 20, 2019

1. Page-Builder: Fundraising How to raise more money through Engaging Networks JUNE 19 & 20, 2019 #ENCCUK19

2. Session Outline • Page Examples • Payment Gateways • Other Payment Options • Single v Recurring • Highest Previous Contribution • Split Testing • Additional Fundraising Page Types #ENCCUK19

3. Reading Is Fundamental (link) #ENCCUK19

4. Human Rights Campaign (link) #ENCCUK19

5. Alternative Payment Options National Parks Foundation (link) #ENCCUK19

6. Payment Gateways We integrate with 13 varietiesof gateway Things to remember: • Gateways receive the payment information from supporters • They authorize payments, process funds and tell us if it was successful • Which you need depends on currencies, recurring vs one-off, direct debits, SEPA • New gateways can take time to set-up • Each gateway has different field requirements • Make sure you setup a live & test gateway #ENCCUK19

7. Using Multiple Gateways You can have more than one gateway in use on your pages • To process multiple currencies • To offer Pay via Paypal #ENCCUK19

8. Alternative Payment Options Alternative Payment Options Pay Via Paypal Pay via Paypal redirects the donor to PayPal to complete the payment PayPal Examples: • https://give.internationalmedicalcorps.org/page/33573/donate/1?val&mode=DEMO • https://secure.rif.org/page/8610/donate/3?&s_src=main_button One-Click Donations • Available to previous donors • Uses tokenized payment info One-Click Example: #ENCCUK19

9. Alternative Payment Options Alternative Payment Options #ENCCUK19

10. Into the Software... #ENCCUK19

11. Single vs Recurring Advocacy > Fundraising Link pages together • Convert activists into first-time donors • Pre-populates so is easy to complete • Ask for small amounts to support the campaign they have just taken action on #ENCCUK19

12. Highest Previous Contribution Ask for different donation amounts depending on highest previous contribution • Needs to be enabled in the account settings • Can use Engaging Networks data or imported data • Must click through from an email #ENCCUK19

13. Into the Software... #ENCCUK19

14. Split Testing Pages Test various page content to see which converts donors better • Create two or more pages • Pages will round robin • Winner can be manually or automatically chosen #ENCCUK19

15. Other Page Types Additional Donation Options Premium Donations • Offer gifts to incentivize donors • Example Ecommerce • Allow donors to purchase symbolic items • Example Memberships • Provide term and benefit options for members • Example #ENCCUK19

16. Thank You More Information: support@engagingnetworks.community enagagingnetworks.support enagagingnetworks.academy #ENCCUK19