PiLi Puppet Theatre – Creativity Takes Off

1. PiLi Puppet Theatre – Creativity Takes Off

2. Pili Entertainment Shocks the World

3. From Tradition to Modern Times • PiLi Puppet is the first to reach industrialization of Tradition Performance Arts group who catch younger audience eye by new channels of thought. • Follow Walt’s Disney model. • industrial scale production, • use media to develop youth characteristics, • create brand image for integrated marketing • make profiting from the brand licensing.

4. From Local to Global http://www.thunderboltfantasy.com/

5. From Local to Global • Thunderbolt Fantasy is a Japanese-Taiwanese glove puppetry television series created and written by Gen Urobuchi (虛淵玄)and produced as a collaboration between Japanese companies Nitroplus Co. and Good Smile Company and Taiwanese puppet production company Pili International Multimedia.

6. CASE ANALYSIS: Answer the questions by LISTING! How the three factors—culture, creativity, and industries—interact with each other? What make Pili successful? What hinder the development of Pili? What should Pili do in the future?

7. What make Pili successful? (S) • Industrialized culture and creative marketing • Puppetry artistry and skills passed down for three generations contains rich cultural value • Diverse approach for developing a new way • Expanding fans-based economy through managing the business related to puppetry fans. • Appealtotheaudience’saffection

8. What hinder the development of Pili? (W) • Pass down of its puppetry artistry and skills • Market limitations • Economical realization

9. What should Pili do in the future? (O) • Overseas market expansion • Puppetry artistry passing-on through educational cultivation • Combination of scientific technology and tradition • Developing a new way mainly focusing on children theater • Combination of local tourism resources

10. What obstacles of Pili can you foresee? (T)