Mastering Storytelling: Achieving Consistent Messaging Across Diverse Audiences

Dec 20, 2024

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Explore the challenges and rewards of consistent messaging in storytelling, from lingo and shortcuts to handling different audiences. Learn to navigate common and unexpected questions with finesse. Discover the art of engaging with insiders and outsiders effectively. Keep your narrative on track whether you're a veteran or new hire. Find success in communication strategies tailored for HQ, field, franchise, or franchisees.

jwhitten

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Mastering Storytelling: Achieving Consistent Messaging Across Diverse Audiences

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Presentation Transcript

…
THE (HE)ART OF STORYTELLING
Mission - IMPOSSIBLE?
EXERCISE….
Consistent Messaging “pays off” • Lingo/Acronyms • Language Shortcuts • Insiders vs Outsiders • Veterans vs New Hires • HDQ vs Field • Franchise/Franchisee
PLEASE (DON’T) ASK ME! • PREDICTABLE QUESTIONS • WELCOMED QUESTIONS • I HOPE THEY ASK ME….I GOT THIS QUESTIONS • PLEASE, PLEASE, PLEASE, DON’T ASK ME QUESTIONS • OUTRAGEOUS…NONE OF YOUR BUSINESS…WHO ARE THESE PEOPLE? QUESTIONS
TAKEAWAYS…