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THE (HE)ART OF STORYTELLING

…. THE (HE)ART OF STORYTELLING. Mission - IMPOSSIBLE?. EXERCISE…. Consistent Messaging “pays off”. Lingo/Acronyms Language Shortcuts Insiders vs Outsiders Veterans vs New Hires HDQ vs Field  Franchise/Franchisee. PLEASE (DON’T) ASK ME!. PREDICTABLE QUESTIONS WELCOMED QUESTIONS

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THE (HE)ART OF STORYTELLING

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  1. …

  2. THE (HE)ART OF STORYTELLING

  3. Mission - IMPOSSIBLE?

  4. EXERCISE….

  5. Consistent Messaging “pays off” • Lingo/Acronyms • Language Shortcuts • Insiders vs Outsiders • Veterans vs New Hires • HDQ vs Field  • Franchise/Franchisee

  6. PLEASE (DON’T) ASK ME! • PREDICTABLE QUESTIONS • WELCOMED QUESTIONS • I HOPE THEY ASK ME….I GOT THIS QUESTIONS • PLEASE, PLEASE, PLEASE, DON’T ASK ME QUESTIONS • OUTRAGEOUS…NONE OF YOUR BUSINESS…WHO ARE THESE PEOPLE? QUESTIONS

  7. TAKEAWAYS…

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