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The Art and Science of Storytelling

The Art and Science of Storytelling. Jason M. Allen, P.E. Mountain States Concrete Pipe Association. Jason M. Allen, P.E. University of Utah Graduate (Bachelor’s and Master’s Degrees) in Civil Engineering 16 years experience in the engineering field Surveying Land Development

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The Art and Science of Storytelling

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  1. The Art and Science of Storytelling Jason M. Allen, P.E. Mountain States Concrete Pipe Association

  2. Jason M. Allen, P.E. • University of Utah Graduate (Bachelor’s and Master’s Degrees) in Civil Engineering • 16 years experience in the engineering field • Surveying • Land Development • Public Sector • Consultant Engineer • Entrepreneur • Marketing Engineer

  3. Rigid Rugged Resilient

  4. Takeaways Science of Storytelling Storytelling Techniques Incorporating into Presentations Rigid. Rugged. Resilient.

  5. Presentations Good Better Best Rigid. Rugged. Resilient.

  6. Why Storytelling? Connection of cause and effect 65% of all human interaction Turn ideas into own experience Rigid. Rugged. Resilient.

  7. Why Storytelling? Brains are wired for storytelling Uri Hassan – Princeton Study Rigid. Rugged. Resilient.

  8. Rigid. Rugged. Resilient.

  9. 7 Storytelling Techniques Immerse your audience in a story. Tell a personal story. Create suspense. Bring characters to life. Rigid. Rugged. Resilient.

  10. 7 Storytelling Techniques Show. Don’t tell. Build up to a S.T.A.R. moment. End with a positive takeaway. Rigid. Rugged. Resilient.

  11. Implementing Storytelling • Remember: Good, Better, Best • Example 1: • Engineer Specs Concrete • Contractor wins job • Changes to HDPE Rigid. Rugged. Resilient.

  12. Specification Changes Good Present information • If contractor deviates from specs: • Notify owner that it is a design change • Owner pays more for additional engineering, or • Have owner sign indemnification Rigid. Rugged. Resilient.

  13. Specification Changes Better Open-Ended Questions Facilitate Discussion If contractor deviates from specs, what should the design engineer do? Rigid. Rugged. Resilient.

  14. Specification Changes Best Tell a Story Personalized Questions Facilitate Discussion The Timid Engineer… Rigid. Rugged. Resilient.

  15. Implementing Storytelling • Remember: Good, Better, Best • Example 2: • Discuss Life Cycle Costs • Maintenance costs of RCP and HDPE Rigid. Rugged. Resilient.

  16. Life Cycle Costs Good Present information RCP vs. HPDE Design Life Life Cycle Costs RCP: Minimize Repairs Rigid. Rugged. Resilient.

  17. Life Cycle Costs Better Open-Ended Questions Facilitate Discussion What are the design lives of RCP and HDPE? What factors can affect design life? Rigid. Rugged. Resilient.

  18. Life Cycle Costs Best Tell a Story Personalized Questions Facilitate Discussion “It’s easier to repair…” Rigid. Rugged. Resilient.

  19. Takeaways Science of Storytelling Storytelling Techniques Incorporating into Presentations Rigid. Rugged. Resilient.

  20. Questions? Contact Information: Jason M. Allen (801) 540-0334 msconcretepipe@gmail.com MountainStates.ConcretePipe.org Facebook: @msconcretepipe Rigid. Rugged. Resilient.

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