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Getting your news in the news

Learn essential public relations techniques to promote programs, classes, students, and yourself while educating the community. Discover how to evaluate information, write compelling press releases, and engage with local media. Get expert advice from award-winning journalism professor Erin Hiro and The Telescope adviser. Gain insights on effective press release writing with real examples to boost your success in the media.

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Getting your news in the news

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  1. Getting your news in the news Erin Hiro Journalism Professor The Telescope Adviser

  2. Getting your news in the news • Everyone needs to practice Public Relations • Make program, classes look good • Promote students • Promote yourself • Educate the community

  3. Getting your news in the news • Always asked: How do you get your news in the news? • www.The-Telescope.com • Published biweekly • Serves 30,000

  4. Getting your news in the news • Getting The Telescope in the news • Wrote a press release • Award-winning • Honored by city

  5. Getting your news in the news • Step 1: Evaluate your information

  6. Getting your news in the news • Step 1: Evaluate your information (cont.’)

  7. Getting your news in the news • Step 2: Writing a press release • Your writing matters here

  8. Getting your news in the news

  9. Getting your news in the news Step 2: Writing a press release (cont.’)

  10. Getting your news in the news Step 2: Writing a press release (cont.’)

  11. Getting your news in the news Step 2: Writing a press release (cont.’)

  12. Getting your news in the news Step 2: Writing a press release (cont.’)

  13. Getting your news in the news • Step 2: Writing a press release (cont.’) • Example of a good press release

  14. Getting your news in the news • Step 2: Writing a press release (cont.’) • Example of a bad press release FOR IMMEDIATE RELEASE — MAY 8, 2010 Rock Legend Dan Druff to Perform Benefit Concert for Earthquake Victims “I really want to help those people. No one else seems to really give a crap about them even though we live in the richest country in America.,” said Dan Druff, lead singer of the Flakes, announcing plans to perform a benefit concert for the victims of the earthquake in Haiti. The Grammy-nominated star has a long history of such selfless activism. “Now it’s time for our fans to do their part,” Druff said.

  15. Getting your news in the news Step 3: Send it out

  16. Getting your news in the news Step 3: Local media information

  17. Getting your news in the news • Two other resources: • Palomar PIO’s office • Erin Hiro • 760-744-1150 ex 3762 • ehiro@palomar.edu • Questions?

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