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Explore the history of Italian fashion, from the ancient Roman toga to the modern trends of Milan. Discover the influence of Italian designers like Armani, Prada, Dolce & Gabbana, and more. Learn about the thriving textile industry and the iconic "Made in Italy" brand.
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WORLD SCHOOL FORUM 2014 VLADIVOSTOK theITALIANDELEGATION Busto Arsizio I.T.E ‘Enrico Tosi’
GENERAL INFORMATION Official language: Italian Government: Parliamentary Constitutional Republic Population: 60 million. Almost 20% over 65 years old. Capital: Rome Currency: Euro (€) Drives on the right
The colors oftheItalian flag represent three virtues HOPEFAITH CHARITY
LANGUAGES • The official language is Italian • German, French and Slovenian are also spoken in some regions • We can’t forget the dialects widely spoken throughout the country
20 REGIONS 4 of which have a special status giving them more independence from central government
GEOGRAPHY • Italy borders with Austria, France, Slovenia, and Switzerland. • It’s home to the microstates San Marino and Vatican City, it has two large islands and a lot of smaller ones. • Over 75% of Italy is mountainous or hilly.
DO YOU KNOW THAT … • There is a famous saying, “All roads lead to Rome”. • Rome, known as “the eternal city”, is Italy’s capital and its largest city. Here you can find some of the world’s most famous buildings ColosseumTrevi Fountain Throw a coin to the fountain, it will bring you good luck!
MAJOR CITIES • After Rome, Milan is the second-largest city in Italy. It is home to Italian fashion and finance. • Florence is considered by many the home of Italian art. • Venice, a unique city, sited on a group of small islands separated by canals and linked by bridges
FOOD DO YOU KNOW THAT … • Pizza was invented in Naples: it’sone of the few words understood all over the world! • The ice cream cone is an Italian invention. • The national dish is pasta: an Italian consumes 25 kilograms of it a year.
DO YOU KNOW THAT … Italy has the highest number (50) in the world of cultural sites recognized by UNESCO world Heritage.
ITALIAN INVENTIONS • Piano • Vespa (an Italian-made motor scooter) • Telephone (Meucci) • Eyeglasses • The espresso machine
WHAT WAS ITALIAN TRADITIONAL CLOTHING LIKE IN THE ANCIENT TIMES?
476 AD 0 753 BC ANCIENT ROME • Toga or stole • Coloured fabrics for women • Clothes indicate social status
476 AD 1400 End of 1500 MIDDLE AGE RENAISSANCE • Individualism • Aesthetic revolution • Concept of fashion • Color Wealth
WHAT ABOUT TRADITIONAL COSTUMES? • Traditional clothing varies from region to region (sometimes even from town to town) • Regional costumes are only used during special festivals or celebrations
Our region… Lombardy MEN • Black suit and hat WOMEN • Long wide skirts • Wide sleeves with lace • ‘Raggiera’
Our town…Busto Arsizio the «Manchester of Italy» Since the beginning of 1800 Busto Arsizio has been one of the most important Italian centers for the textile industry.
Our regional Capital…Milan the city of Fashion In the 1980s it entered the list of the world’s capital of fashion together with Paris, London and New York 6,000 shops only in Milan!
If you go shopping in the «fashion district» • you will find the most • exclusive Italian brands • There are also a lot of • low-cost shops for teens • Twice a year Milan hosts “the Fashion Week”
Beforemoving on, here is a little quiz … Do youknowwhodesigned the clothes of thesecelebrities?
Giorgio Armani! One of the most important Italian designers for prêt-à-porter
Prada! The brand that found the perfect combination between tradition and innovation
Dolce & Gabbana! Surfing the wind of change since the 1970s Lionel Messi, Ballon d’Or 2012
New York City Ballet Valentino! The “Red Valentino” color is famous all over as a symbol of passion and class
Versace! Its creations are unique for the usage of unusual materials Lady Gaga, Artpop Ball Tour
Those designers, together with Gucci and the huge number of artisans all around Italy, mean … Italyranks first in textiles and clothing according to the wto trade performance index “Made in Italy” is the third most known brand worldwide after Coca-Cola and Visa In Italy there are 50,000 firms and 450,000 employees in the textile sector
What do the Italian wearnowadays? High Fashion or haute couture was not meant to be accessible to everybody. Now exclusivity has been replaced with near mass availability. Trends flow across classes and fashions cross over borders too. Youneverknowwhat to wearthesedays Speak for yourself Dressing «like an onion»
ADULTS Wereadthat in Italyeverybodyis fashion victim, thatappearancematters and first impressionscount. We do notknowifthatistrue. Wehopeitisnot a national trait. Welike to thinkitdoesnothaveanything to do with clothesbutonly with taste and goodmanners.
YOUNGSTERS No uniform at school but decency is a must! Our clothes are mainly of low cost brands We like to personalize fashion trends
THANK YOU ALL! Silvia Airoldi Sarah Jane Raffaello Elisa Raimondi Mrs. Elena Petruzio
THANK YOU ALL! Silvia Airoldi Sarah Jane Raffaello Elisa Raimondi Mrs. Elena Petruzio