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FOR MORE CLASSES VISIT <br>www.mkt421edu.com<br>_________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing.<br>Relationship marketing<br>Digital marketing<br>
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MKT 421 EDU Imagine Your Future /mkt421edu.com MKT 421 Final Exam Guide (New, 2017) FOR MORE CLASSES VISIT www.mkt421edu.com _________ is best defined as the process of continuously obtaining information on events happening outside a company to recognize and interpret possible trends that affect marketing. Relationship marketing Digital marketing Customer relationship management Environmental scanning A __________ is often referred to as a business firm. government agency nonprofit organization publicly owned organization for-profit organization