NUS Entrepreneurship Centre

6. TR2201 Entrepreneurial Marketing 4 Modular Credits CA not more than 50% Pre-Requisites: None

7. What the course is about Introduction to the core concepts of marketing Special emphasis on the marketing of new, innovative products and services Emphasis on market research methods, marketing strategies, pricing analysis and promotional techniques that are particularly useful for entrepreneurial settings Innovative use of the internet and non-conventional techniques such as �guerrilla� marketing

8. About the lecturer Andrew Ng is an Adjunct Asst Prof at the National University of Singapore's Entrepreneurship Centre Received an MBA from the National University of Singapore and A member of The Chartered Institute of Marketing in the United Kingdom Mr Ng is the founder and CEO of Greater China Consult He was the Area Vice President (Asia Pacific) of Schwan Stabilo. Prior to working with Schwan Stabilo for the last 8 years, he spent 10 years in the high technology industry as Managing Director for Control Data Corporation (CDC) and Seagate Technology

9. TR2202 Technological Innovation 4 Modular Credits CA not more than 50% Pre-Requisites: None Course Website: http://kwanghui.com/tr2202.html

10. What the course is about Help students develop a strong conceptual foundation for understanding the dynamic process of technological innovation Introduce to the importance of technological innovation Expose to the challenges in technological innovation Examine technological innovation within existing organizations as well as through new start-ups

11. About the lecturer Kwanghui Lim is an Assistant Professor at NUS Business School in National University of Singapore Graduated from the National University of Singapore with First Class Honours in B. Eng (Electrical) and received an Ph.D., Management of Technological Innovation and Entrepreneurship from Massachusetts Institute of Technology He was a Consultant at Booz-Allen & Hamilton (1991-1993) Teaching Experience: Fall 2001: Visiting Assistant Professor, MIT Sloan School 1995-2000: Teaching Assistant for several courses

12. Sarah Cheah BEng (Hons), NUS and MBA (Banking & Finance), NTU More than 12 years of working experience in the IT industry Worked as senior Business Development Manager and Solution Architect with leading global IT solutions provider Worked as Technical Account Manager with listed leading US enterprise content management software company. Played advisory role in Trade Development Board (now known as IE Singapore) to promote bilateral trade and investment between Singapore and Greater China in the technology sector About the lecturer

13. John Bauly, B.Sc(Hons), MS.c, Ph.D. FIEE, FIMechE, NPDP. Senior Visiting Fellow in Faculty of Engineering More that 25 years track record as senior line manager/director for R&D, new product development and business management for MNCs and small companies in Europe, USA and Japan. Activities include aircraft engines, power stations, telecoms & IT automotive, industrial & residential products, postal automation, mechanical handling and inkjet printing. 5 year consultancy experience in business process re-engineering � including set up of new product development association for industry in the UK in collaboration with UK Dept. of Trade & Industry 6 years teaching experience at NUS on technopreneurship subjects at undergraduate and post graduate level, and also 1 semester as adjunct consultant at Cambridge University. About the lecturer

14. TR3001 New Product Development 4 Modular Credits CA 100%

15. What the course is about Understanding the process of new product development Understanding the nature of successful products and portfolios Awareness of the roles of various functions in creating a new product ( for example marketing, industrial design, engineering, and production)

16. About the lecturer Neo Kok Beng B.Eng (Electrical) with Upper Honours from NUS, and MBA from Nanyang Business School, NTU. General Manager of InfoWave Pte Ltd, a joint-venture company of Singapore Technologies Electronics, Trek 2000 and Melodeon. He is also Chairman and Chief Incubator at Incubators@Work!, a $20 million Hi-Tech Intrapreneurship Venture Fund of Singapore Technologies.

17. TR3002 New Venture Creation 4 Modular Credits CA 100% Pre-Requisites: TR2201 and TR2202 Co-Requisite: Must be taken in conjunction with TR3001 Alternative is offered for those who are interested in Bio-medical science orientation

18. What the course is about Help students understand the process, challenges, risks and rewards of starting up a new business Equip them with the tools required to start their own business Improve their chances of successfully starting their own business Develop entrepreneurial skills which can be used in any business environment - from start-up to corporate

19. About the lecturer Douglas Abrams is an Adjunct Associate Professor at the National University of Singapore's Centre For Entrepreneurship Graduated from the Annenberg School, University of Pennsylvania with a BAs in Communications and received an MBA from The Wharton School Co-manages the private equity business of Parallax Capital Management Prior to joining Parallax, Mr. Abrams managed information technology at J.P.Morgan for 13 years From 1997 to 1999, he was Global Markets Head of Internet Marketing. From 1991 to 1997, he was VP and Manager of Investment Banking Technology (IB)

20. TR3009 New Venture Consulting Practicum 4 Modular Credits CA 100% Pre-Requisites: TR2201 OR TR2202

21. What the course is about Learn and refine relevant consulting techniques Develop decision making and leadership skills Obtain in-dept knowledge about the management of start-ups or new business development units of more established organizations Develop oral and written business communications skills Build relationship and network contacts

22. About the lecturer Mr Liew Shin Liat holds a B.Sc (Hons) degree in Chemistry from the former Nanyang University, and an MBA from the International Institute for Management Development (IMD), Lausanne Switzerland Was a Vice President/ Director with Ernst & Young Consultants for 13 years, specializing in strategy development, supply chain and channel marketing management as well as business process redesign

23. About the lecturer Currently the President of LSL Partners Consulting, a company that provides regional management consulting services. Consulted and conducted training programs for senior executives at various universities (such as Tsinghua), industry associations (such as China Grouping Company Promotion Association) and some state-owned Enterprises in China