Consultancy for Safety Outreach and School Route Updates

1. CONTRACT AWARD TO ALTA PLANNING AND DESIGN FOR CONSULTANT SERVICES TO CONDUCT SAFETY OUTREACH AND UPDATE THE SUGGESTED ROUTES TO SCHOOL MAPS FOR THE SAFER STREETS PASADENA – SCHOOL AREA SAFETY PROGRAM City Council April 3, 2017

2. Recommendation Find that acceptance of this grant is exempt from the California Environmental Quality Act (CEQA), Section 15061 (b) (3) of the State CEQA Guidelines; and Authorize the City Manager to enter into a contract, without competitive bidding pursuant to City Charter Section 1002(F), contracts for professional or unique services, with Alta Planning and Design for an amount not to exceed $143,000 for consultant services to conduct safety outreach and update the Suggested Routes to School Maps for the Safer Streets Pasadena – School Area Safety Program. Any subsequent agreements regarding this contract award.

3. Background • City was awarded $145,000 in grant funding from the California Office of Traffic Safety (OTS) for the period October 1, 2016 – September 30, 2017. • On August 8, 2016 City Council authorized the City Manager to enter into an agreement with OTS to receive these grant funds, and amended the DOT FY2017 Operating Budget to recognize and appropriate these funds.

4. Background • In 2014, the City developed a Safe School Zones Pedestrian Safety Campaign which included a youth education component and outreach to parents through the “We Make Time” tagline.

5. Background • This current contract award continues the “We Make Time” safety campaign through ten workshops at schools (both public and independent) and participation in five community events.

6. Background Safe Routes to School maps will be updated at all 17 public elementary and middle schools in Pasadena.

7. Consultant Selection RFP Advertised on January 31, 2017 through Planet Bids. RFP Downloaded by 41 firms, including six local firms. On February 28, 2017, three firms submitted complete and responsive proposals. Two of the three teams were led by a local Pasadena firm and the third team had a local Pasadena sub-consultant.

8. Consultant Selection Alta Planning and Design (Alta) rated highest based on the criteria stated in the RFP. The Alta team scored higher in the areas of Project Understanding and Project Approach. The Alta team includes Linscott, Law and Greenspan, Engineers (LLG), a local Pasadena business as a sub-consultant

9. Consultant Selection The proposed contract fully complies with the City’s Competitive Selection process as well as federal requirements for procurement, as identified in the Office of Management and Budget (OMB) 2 CFR Part 200 and 1201. The proposed contract complies with the terms identified in California Office of Traffic Safety Grant Program Manual.

10. Council Policy Consideration • Project is consistent with the following objectives of the Mobility Element: • Enhance Livability • Encourage walking, biking and other alternatives to motor vehicles. • Addresses three policies of the Mobility Element: • Policy 1.21 - Inform and involve neighborhood residents in transportation programs such as the Suggested Safe Routes to School Program to help ensure that students can safely walk or bicycle to and from school • Policy 2.7 - Support neighborhood walk-to-school efforts • Policy 2.12 - Continue to develop specialized educational campaigns and informational materials to improve safety for pedestrians and bicyclists.

11. Fiscal Impact • The cost of this action will be $143,000. • Base Contract Amount: $134,651. • Contingency (approximately 6%): $8,349. • Funding for this action has been appropriated through an OTS Grant. • Contract administration and staff time project implementation costs is $7,000, and has been programmed in the Department of Transportation annual operating budget. • Total fiscal impact: $150,000.