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Learn how to optimize your recruiting strategies for mobile candidates. Discover the latest trends, statistics, and best practices to attract top talent effectively through mobile platforms.
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Recruiting for the mobile candidate Rob Moss Editor Personnel Today Matt Alder Digital, social and mobile strategist Metashift Mike Taylor Managing director Web-basedrecruitment Bill Richards Senior director of sales Indeed
MobileRecruitment Matt Alder matt@metashift.co.uk
Mobile & Search Google expects a site to load on a smartphone / tablet in 1 second
Candidate Journey and Cloud Apply Indeed Search for Software Engineers in Peterborough Career micro-site selling the opportunity Cloud Apply
matt@metashift.co.uk www.metashift.co.uk 07590 541 094
Recruiting for the mobile candidate Rob Moss Editor Personnel Today Matt Alder Digital, social and mobile strategist Metashift Mike Taylor Managing director Web-basedrecruitment Bill Richards Senior director of sales Indeed
About Mike Taylor • 18 years working in HR and Recruitment for major blue-chip companies including IBM, Motorola and Nokia • Started Europe’s first Social Media in Recruitment Conference in July 2009 • Ran the world’s first Mobile & Video in Recruitment Conference in September 2010
About Mike Taylor • Provides advice on the use of Mobile & Video in Recruitment • Runs Recruitment Events & Training Courses • Runs the Annual Mobile Recruitment Awards
Significant Dates – What Happened? • 3rd April 1973 • 3rd April 2010
Significant Dates – What Happened? • 3rd April 1973 • 3rd April 2010
Significant Dates – What Happened? • 3rd April 1973 • 3rd April 2010
Looking Back … “We will now build software for mobile phones before computers” Eric Schmidt, Chief Executive - February 2010
Looking Back … “We're going to become a Mobile company” Erick Tseng, Head of Mobile Products at Facebook - Sept 2011
Looking Back … • Facebook now has 399 million “Mobile Only” users out of 1.3 billon users (30%) – July 2014
Google Survey - What Users Want Most From Mobile Sites Today Mobile-Friendly Websites Turn Users Into Customers • 74% of people are more likely to return to that site in the future
Google Survey - What Users Want Most From Mobile Sites Today Not Having A Mobile-Friendly Site Helps Your Competitors • 50% of people will use a business less often (even if they like that business!)
Google Survey - What Users Want Most From Mobile Sites Today Non-Mobile Friendly Websites Can Damage A Company’s Reputation • 48% felt frustrated and annoyed • 36% felt like they’ve wasted their time
Google Survey - What Users Want Most From Mobile Sites Today Non-Mobile Friendly Websites Can Damage A Company’s Reputation • 52% less likely to engage with a company • 48% felt the company didn’t care
Job Seekers Habits Are Also Changing! • Job Seekers are consuming media differently:
Mobile Searches & Mobile Devices You no longer have control over … How, When and Where people Search for your Jobs!
Poll Question Are you aware of how many people visit your website each month from a mobile device? Yes – Up to 10%Yes – 11% to 25% Yes – 26% to 50%Yes – 51% and above No – I don’t know
Poll Question – The User Experience When was the last time you visited your careers website on a mobile device to search and apply for your jobs? In the last monthIn the last 3 monthsIn the last 6 months In the last 12 monthsNever
What Message Is Your Website Giving Out To Mobile Job Seekers?
What Message Is Your Website Giving Out To Mobile Job Seekers?
What Message Is Your Website Giving Out To Mobile Job Seekers? Be aware that Google now gives priority to mobile-enabled websites in the search engine results!
Check Your Current Situation • Check how many people visit your website each month via a mobile device • Check how your website appears on a mobile device • Act like a Job Seeker. Search and apply for a job on your mobile phone.
Key Points To Take Away • Don’t ignore your job seeker audience stats... the demand is already there! • Don’t lose job seekers to your competitors by not having a proper mobile presence • Remember… it’s not about Mobile Marketing … it’s about Marketing in a world gone Mobile!
Contact Details Mike TaylorManaging Director mike@web-based-recruitment.com Tel: +44 (0) 1962 883754 @mikeetaylor
Recruiting for the mobile candidate Rob Moss Editor Personnel Today Matt Alder Digital, social and mobile strategist Metashift Mike Taylor Managing director Web-basedrecruitment Bill Richards Senior director of sales Indeed
Optimising your jobs for today’s mobile candidate Seize the mobile opportunity Bill Richards Senior Director of Sales
I help people get jobs.
What does this mean for jobseekers?
Jobseekers want and expect job search to be even more mobile 8% searched for a job on their smartphone in last 7 days 57% used a search engine on their smartphones in last 7 days Source: Google
How can employers reach the connected jobseeker?
1. Create a seamless experience from desktop to mobile What makes a great mobile career site for jobseekers? - Simple navigation - Quick discovery - Easy apply