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Recruiting for the future

Recruiting for the future. bend it like Beckham. agenda. Beckham bends it = goal! recruiting ideas mentor opportunities pba issues finale. “ shameless plagiarism ”. Mary Eve MacKenzie’s quote? … “Where there’s no gardener, there’s no garden.” 1

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Recruiting for the future

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  1. Recruiting for the future bend it like Beckham

  2. agenda • Beckham bends it = goal! • recruiting ideas • mentor opportunities • pba issues • finale

  3. “shameless plagiarism” • Mary Eve MacKenzie’s quote? … • “Where there’s no gardener, there’s no garden.”1 • “Where there’s no ROC, there’s no recruiting.” 2 • choice: accidental or structured gardening? 1. Steve Covey, “7 habits of highly effective people” 2. Mark Boyle, plagiarist & occasional piper/drummer

  4. Gardening 101structured recruiting • write the specific goals • write the obstacles • lack of awareness by target audience • stereotypical view • bridge building • goals <–> bridge <–> target audience Jay Levinson, “marketing’s greatest enemy”

  5. bread & butter bridge building • parades (Anzac Day, district, etc) • gatherings • competitions • special functions and concerts • open days, workshops • pamphlets, flyers • Edinburgh Tattoo (abc) declining? recruiting or retention?

  6. bridge building opportunitiesstructured recruiting • www ‘24 x 7’ • school awareness program • fun workshops program • persuasive posters • massed bands at high impact events • Easter Show, Races, ……….

  7. wild card bridge building opportunitiesstructured recruiting • popular Bundanoon style pipe bands also at Drummoyne • popular Tamworth country festival style • fun street busking environment • marching bands presentation style • banners: ‘shameless self promotion’ • ‘awesome’ drum lines

  8. mentors?retaining learners • Pros • Improved learner development efficiency • Increased learner confidence at performances • Productive and supportive environment contributes to recruit/learner retention • More confident non-competitive bands -> more bands compete? • Cons • Stacked comp. pipe bands (disadvantages higher grade band!) • “Poaching”?

  9. apba & recruiting • Web site ? ? $ • Membership register $ • Membership rules admin $ • Insurance $ • Competitions $ • mentors X

  10. nswpba & recruiting opportunities • ROC & recruitment pack $ • web site $ • posters & flyers $ • workshops $ • regional massed bands • competitions $ • www, email comms efficiencies: High ROI • sponsor O/S experts visits $

  11. band recruiting opportunitiesstructured recruiting • goal setting: “Once the brain locks into an idea it is almost impossible to escape it” •  web site $ • ROC & recruitment pack $ • bridge building: schools program • posters & flyers $ • Mad Macs workshops $ Teamwork, “setting and achieving your goals” Britannica.com: “web’s best sites” for ‘pipe bands’: #1 fmm #2 sfu #3 epping

  12. finale • “plans are only good intentions unless they immediately degenerate into hard work” • efficient goal setting: ‘gardener’ role • efficient activities: ‘bridge builder’ role • ROC and RO: high ROI, low risk • pba: mentors, high impact high ROI activities Peter F. Drucker, ‘World’s best’ strategist for business & social sector orgs

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