Bahan Kuliah By DR A. Riza Wahono

1. Perencanaan & Perancangan Produk Bahan Kuliah By DR A. Riza Wahono

2. Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 2 Background • Challenge : for product/services • Pelanggan yang semakin meminta • Adanya perubahan teknologi yang cepat • Environmental issues • tekanan kompetitif thd kualitas dan harga • waktu yang lebih singkat ‘Shorter time to market’

3. Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 3 Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 3 Engineering Design, Technology and Value Added Peningkatan nilai tambah pada sebuah produk desain , akan bernilai proporsional dengan tingkatan/level dari aplikasi teknologi Build a better kilogram,

4. Multiplication PRODUK US$/KG 1. Beras 0.24 1 2. Minyak Goreng 0.39 1.63 3. Kapal Kargo 2.2 9.17 4. Mobil Standar 11 45.83 5. Kereta Api 16.1 67.08 6. Mobil Mewah 22 91.67 7. Alat Alat NC Mesin 24.2 100.83 8. TV Berwarna 35.2 146.67 9. Kapal Selam 99 412.50 10. Semi Konduktor 220 916.67 11. Komputer Mainframe 352 1466.67 12. Kamera Video 616 2566.67 13. Pesawat Terbang Baling Baling 660 2750 14. Pesawat Terbang Berbadan Lebar 770 3208.33 15. Engine Pesawat Terbang 1980 8250 16. Super Komputer 3740 15583.33 17. Pesawat Tempur 5500 22916.67 18. Satelit 44000 183333.33 Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 4 PRODUCT DESIGN & VALUE ADDED

5. Production Build & Shop floor Documentation Process Planning REQUIREMENTS Project Management Material Planning and Control Release Process Creation of Bill of Material Reproduction Build & Test SHIP Detail Design Design Analysis Checking N/C Programming Concept Design Design Draughting Tool Design Technical Documentation Handbook. Etc Product Development Process Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 5

6. Company Competition Management Project Brief RESOURCES Design TASK Supplier Administration Services Task Clarification Specification Funding Finance Conceptual Design Personnel Services Concept Embodiment Design Information Marketing Layout R & D TECHNOLOGY Materials Energy Detail Design Manufacturing Data ENGINEERING Process Planning Purchasing Prod document Q A/ Q C Manufacture/Inspection Components Accounts Assembly/Testing Sales New Product Costumer Service Distribution/Delivery USER Working Product Operation Worn Product Maintenance Disposal Discarded Product Design in Project Context Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 6

7. Old Business Concept • Sequential Engineering Process Information Flow Marketing Engineering /Design Manufacture Test Full Production Errors, Change or corrections Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 7

8. Cost for changes Design Cumulative Information Relative Unit Ability to make Changes Time Old Design Concept • Kurangnya spesifikasi produk mengakibatkan terjadinya jumlah modifikasi yang excessive • Sedikit pertimbangan proses manufaktur pada tahapan desain • Jumlah Estimasi biaya tidak tepat karena adanya biaya perubahan • Perubahan yang terlambat mengakibatkan biaya mahal untuk tooling dan equipment lainnya Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 8

9. Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 9 S A P 1. Introduksi 2. New produk development : Proses Inovasi 3. Pengembangan Bisnis 4. Sampel kasus; N2130 5. QFD 6. Identifikasi kebutuhan pengguna 7. Desain metodologi 8. Proses desain 9. Struktur desain 10. Indutrial desain 11. CAD & CAM 12 Prototyping 13. DFM 14. Kasus Produk

10. New Product Development: PROSES INOVASI

11. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 11 New Product Development • Product Life Cycle • The structure of innovation process • Product Planning • Idea finding • Product policy • Strict Development • Technical development process • Commercial development Process

12. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 12 New Product Development A product is something sold by an enterprise to its customer New Product Development is a set of activities beginning with perception of a market opportunity and ending in the production, sale, delivery of product and disposal of product.

13. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 13 New Product Development The economic success of a firms depend on their ability to identify the need of customer and quickly create product that meet these needs and can be produced at low cost. In achieving these goals, it is not solely a marketing problem, nor is it solely design problem or manufacturing problem It is a product development problem involving all of these function

14. DISPOSAL NEED DESIGN DEVELOPMENT USAGE Product Life Cycle PRODUCTION DISTRIBUTION Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 14 New Product Development Product Life Cycle

15. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 15 New Product Development Product Life Cycle in Sales History GROWTH SALES INTRODUCTION MATURITY SALES & PROFIT DECLINE PROFIT TIME

16. Environmental Protection DISPOSAL NEED Working Condition Ease of Manufacturing DESIGN DEVELOPMENT USAGE Life Cycle Design Product Properties Resource Optimisation PRODUCTION DISTRIBUTION Company Policies Life Cycle Costs Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 16 New Product Development Life Cycle Concept of Product Design

17. DEVELOPMENT PHASE USERS COST COMPANY COST SOCIETY COST NEED Market Recognition DESIGN Development Material, Energy, Waste, pollution, health damages PRODUCTION Facilities, Wages Salaries etc Transportation, DISTRIBUTION Waste, pollution, packagings, health damages Transportation, storage Storage, Waste Energy, material, USAGE Waste, pollution, health damages Warranty service maintenance Disposal dues DISPOSAL Waste handling, disposal, pollution, health damages Waste, pollution, health damages Recycling dues RECYCLING Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 17 New Product Development Life Cycle Cost

18. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 18 New Product Development Life Cycle Cost of Oil Platform Disposal Discovery Of Hydrocarbon Abandon Feasibility & Planning Decommissioning Cessation of Production Design & Build Production of Hydrocarbon Installation & Hook-Up

19. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 19 New Product Development Life Cycle Cost Sample WEST CAMERON 480 ABANDONMENT COST 1. Plug & Abandon Two Wells $ 651,000 2. Cut & Remove Conductors $ 480,000 3. Decommission Production Equipment $ 22,000 4. Turtle Rescue Divers $ 99,764 5. Mechanically Cut Piles $ 193,000 6. Derrick Barge Standby While Cutting Piles $ 377,000 7. Derrick Barge Lump Sum to Remove & Topple $ 1,056,000 8. Donation to T.P. & W.D. $ 142,738 9. Surveying , Navigation, Tow Route $ 123,000 10. Engineering, Inspection & Management $ 80,000 11. Site Clearance $ 335,000 12. National Marine Fisheries Services $ 5,600 13. Miscellaneous $ 34,898 14. Total $ 3,600,000

20. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 20 WORLDWIDE PLATFORM DISTRIBUTION NORTH SEA AND EUROPE 300 COOK INLET 14 MIDDLE EAST 750 GULF COAST 4800 NORTH AFRICA 100 OFFSHORE CALIFORNIA 30 ASIA 950 WEST AFRICAN COAST 380 SOUTH AMERICA 340 AUSTRALIA 17 (1992)

21. Environmental Balanced Solution Risk Cost Triangle of Forces Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 21 New Product Development

22. Environmental OBJECTIVE Technology Requirement Balanced Solution Technology Risk Cost Technology BEST HUMAN, ENVIRONMENTAL AND PRACTICAL OPTION (BHEPO) Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 22 New Product Development Life Cycle Concept of Product Design

23. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 23 New Product Development Why do we need to develop a new product ?

24. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 24 New Product Development • An Industrial Product does not have eternal life, eventually it will vanish from the market either replaced by better product or the need is disappear • The company survival in the future depend on the turn over, hence depend on future product • Future product need innovation

25. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 25 New Product Development Turnover of a Company In Term of Product Life Cycle 1. Obsolete Product 2. Mature Product 3. Growth Product 4. Recently Introduced Product 5. Future Product 5 TURNOVER 4 3 2 1 TIME IN YEARS

26. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 26 New Product Development STIMULUS FOR FUTURE PRODUCT • External Stimuli : • Technical and economic obsolescence of the company products, identified chiefly by a drop in turnover • The discovery of new research data, procedure or technologies • New Market Requirements • Economic and Political Changes • Technical and Economic superiority of competing products

27. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 27 New Product Development STIMULUS FOR FUTURE PRODUCT • Internal Stimuli : • Excess capacity • Drop in profitability • New discovery by Research Dept in Company • Introduction of new production method

28. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 28 New Product Development WHO DESIGN AND DEVELOPS PRODUCT • Marketing: • Relations between firm and customer • Identification of product opportunity, market segment etc • Design : • Leads the definition of physical form to meet the customer need • Manufacturing: • Responsible for designing and operating production system to produce the product

29. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 29 New Product Development SOME CHARACTERISTIC OF SUCCESSFUL PRODUCT • Product Quality • How good is the product result • Satisfy the customer • Robust and Reliable • Price that customer want to pay • Reflected in market share

30. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 30 New Product Development SOME CHARACTERISTIC OF SUCCESSFUL PRODUCT • Product Cost • Development cost • Production cost • Raw material • Manufacturing cost (labour+machine) • Investment on machine and tooling • Distribution Cost • Operational cost + maintenance

31. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 31 New Product Development SOMECHARACTERISTIC OF SUCCESSFUL PRODUCT • Development Time • How quickly did the team complete the product development • Development time determines how responsive the firm can be to competitive forces and to technological developments • It also determine how quickly the firm receives the economic return from team’s efforts • Market leader

32. Profit Margin Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 32 New Product Development ECONOMIC SUCCESS Number of unit sold Overall Quality Sales Price C E Manufacturing Costs Ensuring high product quality while minimising manufacturing cost

33. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 33 New Product Development TARGET/ PREDICTION

34. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 34 New Product Development • Future product need innovation • How do they do that ?

35. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 35 New Product Development The structure of innovation process POLICY GOALS Realisation Strict Development Idea Finding STRATEGIES Innovate ---> comprehensive plan---> Realisation

36. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 36 New Product Development The Phases of Innovation Process Product Development Realisation Product Planning Policy Formulation USE Formulating Goals & Strategies Strict Development Marketing Plan Product Policy Market Assessment Distribution & Sales Product Design Idea Finding New Business Idea Generating and Selecting Ideas Product Designing Production Production Plan Production Development

37. Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 37 New Product Development Divergence & Convergence in the Innovation Process Realisation Strict Development Policy Formulation Idea Finding NEW BUSINESS ACTIVITY NEW PRODUCT IDEAS PRODUCT DESIGN POLICY START Divergen Divergen Divergen Divergen Generation of New Product Ideas Generation of alternative policy formulations Generation of Design solutions Generation of alternatives and marketing strategies Evaluation and Selection

38. Strict Development Marketing Plan Marketing Planning Product Design New Business Idea Product Designing Production Plan Production Development Dr A. Riza Wahono : Product Development “ Proses Inovasi ” Modul 2 38 New Product Development The Phases of Innovation Process • STRICT DEVELOPMENT • Commercial Development Process : Business goal (profit, and profitability of product : to know the profit, one must know the costs of development, production, distribution, and sale of new product . This brought into area of marketing) • Technical Development Process : material goal (number of product to be manufactured)