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Tuesday 20 th March 2012

Alan Bates Products Ltd. Tuesday 20 th March 2012. S uitability, A cceptability & F easibility Analysis of the four strategic plans. Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu. Outline. Strategy 1: Acquire a software company

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Tuesday 20 th March 2012

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  1. Alan Bates Products Ltd. Tuesday 20th March 2012 Suitability, Acceptability & Feasibility Analysis of the four strategic plans Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu

  2. Outline Strategy 1: Acquire a software company Strategy 2: New satellite receiver technology Strategy 3: Design a heart monitor Strategy 4: Target the European market Conclusion and recommendation Alan Bates Products Ltd.

  3. Strategy 1 Acquire a software company • Existing resources and competencies • Higher margins • £2.5 million • Give up ¼ of equity Alan Bates Products Ltd.

  4. Strategy 2 Develop new satellite receiver technology • Global potential • Research and development • £1 million • Resistance to change Alan Bates Products Ltd.

  5. Strategy 3 Design a smaller and more effective heart monitor • Expertise • Market shift • Technological risks • £5 million • Lack of experience Alan Bates Products Ltd.

  6. Strategy 4 Sell the existing tablet computer to the European market • Low cost knowledge • Brand awareness • Interest rate risks • Costly - £3 million Alan Bates Products Ltd.

  7. Conclusion Alan Bates Products Ltd.

  8. Recommendation *Acquire a software company for £2.5 million Alan Bates Products Ltd.

  9. Alan Bates Products Ltd. Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu

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