GIFT PAC PRESENTS “THE BRIGHT BOX”

1. GIFT PAC PRESENTS “THE BRIGHT BOX” The “Bright” Team’s Specialist Amanda Hendrickson (Marketing and Strategy) Christy Fernholz “(Info Technology and Systems) Tiffinee Bowen (Finance and General Admin)

2. College Care Packages sold Exclusively at GiftPac.com

3. Gift Pac's Background Inspiration for Bright Boxes Is there a need? Business model: Why B2C rather than C2C or B2B

4. Description of Product and Service Signature Products: The Bright Box Bright Box, Campus Spirit contents: Bright Box Gift Tag with Personal Message Campus Logo Sticker Water Bottle Cracker Jacks School Color Bandana Cheese Crackers Glow Stick Rice Krispies Treats Tootsie Pops M&Ms Spirit Quote Card Skittles Campus Logo Stress Toy Laundry Card 

5. Additional Products • Other Bright Box Care Packages: • Birthday Box • Finals Box • Specialty (Religious) Boxes • Christmas, Easter, Chanukah, Chinese New Year, Nowruz • Graduation Box • Freshman Survival Box • Get Well Soon Box • Career Box • Calendar service

6. Benefit of B2C e-commerce Model • Is always open for business • Global reach, can shop from any where • Store “signage” can be updated quickly and frequently • Richness of the informational content. • Cost savings from: • The lack of retail space rent • Minimal facility maintenance • Fewer employees needed

7. Business strategy

8. GIFT PAC’S BUSSINESS MODEL Offer Infrastructure Partner Network: Universities Suppliers Student Groups Customer Relationship: Calendar Profile Customer Product & Service: Specialty Care package “Bright Box” sold by Giftpac.com Core Capabilities: E-Commerce Care Package University Pop Warehouse Delivery Target Customer: Moms of California University students with household income above national av. Value Configuration: Local relevance Fast delivery Distribution Channel: Website Warehouse Flat rate mail Cost Structure: Relevant yet low cost items + flat rate postage. Revenue

9. Target Market • Parents of California University Students • National and Global • Mean income level and above • White/Asian • MOMs • Religious Holidays

10. Marketing to mom • Keep it simple • Offer relationship with the brand • Recognize her needs: time off, balance, family time • Avoid celebrity reps • Offer opportunities to touch, see, or feel product • Provide ways to enrich her child’s life • Include an online component • Reward her for her loyalty • Recognize she is more than a mom • Help her be “The Best Mom”

11. Marketing strategy Targeted marketing to Niche Segment • Ensure high ranking on Google for Web searches (on-line component) • Strong Campus Presence on Strategic Days • Marketing and partnership opportunities with each University, Alumni Organizations Targeted marketing to Niche Segment • Tabling on campus for prospect email list drive • Marketing to parents of high school graduates • Marketing to Campus religious support groups • Marketing to Major Churches

12. Additional Marketing Strategies Loyalty Component • Discounts for purchasing several packages • Three care packages for a discounted price • Or a $5 off coupon towards the next purchase • Reward factors • Kids can log on and send a “You are the Best” digital thank you card • % of proceeds go back to University

13. Revenue analysis: cost & sales

14. Revenue analysis: growth PHASE 2 2011 PHASE 3 2012

15. Revenue analysis: operating expenses

16. revenue analysis: pNl

17. Cost benefit analysis • 211,874.88 (loan amount = 200,000 for Q1’10 and Q2’10 CoGS and OPEX/ rate = 5.5/ terms = 2 years) • Cash Flow 35% of Net Income (YR 2010 = 34,505.51/ YR 2011= 69,996.89/ YR = 2012 124,219.83) • Calculated Discounted Payback Period = 2.98 • DISCOUNTED PAYBACK METHOD • CUTOFF PAYBACK PERIOD = 3YRS

18. Competitive analysis

19. WEBSITE HOSTING • Hosted on Syseva Corp’s web server • SiteServer data center • Low Cost • Virtual host not a dedicated server • Service level agreement with SiteServer includes • 1Mbps • 99.9% availability • 1 IP address • Burstable bandwidth

20. Website hosting • Features of the server • RAID 1 • 2.6GHz quad-core CPU • Redundant power supplies • Redundant Ethernet connections • Google Apps • SSL

21. FRONT END DESIGN • Constant Contact (CRM) • Pre-written survey templates • Option to create your own survey • Provide links to include in your emails, website, or newsletters that direct customers to your survey • Reports that summarize your survey’s results • Email marketing • Customizable templates • Support in building, managing and growing our permission-based mailing list • 97% delivery rate by offering content • Email tracking

22. BACKEND DESGIN • Linux server • MySQL database • Apache web server • Drupal’s shopping cart • Manage inventory • Process Credit Cards • Manage Customer Service

23. WEBSITE PROTOTYPE • Drupal offers • A flexible feature rich framework • Built-in functionality • Add-on modules • A large support community • http://giftpac.syseva.com

24. PRIVACY POLICY • The information collected is • Used to facilitate purchases • Shared w/companies involved in processing an order • Used to provide updates about an order • Used to send notices about promotions • We may contact recipients of orders by email or phone regarding • Order details • Promotional deals

25. Privacy policy • Cookies will be used to track visits to our web site   • IP addresses will be collected to • Gather demographic information • Monitor the level of activity on our site • Modifications to the privacy policy will be posted 10 days before they go into effect

26. MEASURMENT OF WEBSITE’S SUCCESS • Primary measurement of success will be the number of orders placed • Monitor • Number of unique visitors • Number of abandoned shopping carts • Number of customer complaints/dissatisfactions • Number of repeat customers

27. The “Bright” Team Specialist Thanks You!