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MIS 510 SeungHo Lee Tara Paulsen Dan Whitlock May 2, 2007

Star Search .com. Your connection to the stars…. MIS 510 SeungHo Lee Tara Paulsen Dan Whitlock May 2, 2007. Novelty. One stop shop for entertainment news and related products Discover other actors/movies you may like Recommender system Visualize a network of your favorite stars

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MIS 510 SeungHo Lee Tara Paulsen Dan Whitlock May 2, 2007

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  1. StarSearch.com Your connection to the stars… MIS 510 SeungHo Lee Tara Paulsen Dan Whitlock May 2, 2007

  2. Novelty • One stop shop for entertainment news and related products • Discover other actors/movies you may like • Recommender system • Visualize a network of your favorite stars • Stay informed of new releases

  3. Business Model • Referral fees • Amazon • 4-10% pass thru sales • Ebay • 40-65% commission on winning bids • Future revenue • Targeted advertising on the site

  4. Site Architecture

  5. API Details • Amazon • Product details – prices, sales rank, ratings, actors, directors, descriptions, genre • 70,000 actors; 80,000 items • Yahoo • Latest entertainment news • Ebay • Unique collectable items

  6. Other tools • Jung • Visualization of star connections • Weka • Association based on favorites

  7. Data cleansing • Amazon data is not “clean” • Examples: Rocky Rocky II Rocky [Blu-ray] Rocky Collection • More than Jaccard • Rule-based similarity comparison • Eliminated 40,000 items • 200 hrs processing time

  8. Data Mining Components • Actor Popularity Scoring • Classification based on: # of movies, role weight, average rating and sales rank • Basis for suggesting similar actors if no favorites exist • Similarity Function • Measure of linkages between actors • Popularity score + movie linkages + genre • Product Recommendations • Based on your favorites list or search strings • Combined with Amazon’s product recommendation data

  9. Visualization • Link actors through movies • See what movies they share in common • Display in highly effective manner

  10. Project Contributions • Seungho Lee • News • Graphing • Recommended Items/New Releases • Tara Paulsen • UI Design • JSP Programming • Ebay API • Dan Whitlock • Amazon API • DBA • Image Spider • Extensive collaboration between group members

  11. Q and A • Please check out our site: http://degas.ecom.arizona.edu:9261/StarSearch • Any questions? • Thank you!

  12. Extensions • Bios about actors • Expanded graphing capabilities • Music industry coverage

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