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Getty Images Media Manager Expert digital asset management services

Getty Images Media Manager Expert digital asset management services. Paul Garrison Account Manager www.gettyimages.com

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Getty Images Media Manager Expert digital asset management services

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  1. Getty Images Media ManagerExpert digital asset management services Paul Garrison Account Manager www.gettyimages.com Getty Images creates and distributes the world's best and broadest imagery collections, making them available in the most accessible and usable way -- 24 hours a day, every day. From contemporary creative imagery to news, sports, entertainment and archival imagery, our products are found each day in the full range of traditional and digital media worldwide.

  2. Agenda • Introduction to Getty Images • Creative and Editorial sites • Metadata impact on search • Overview of Media Manager and clients • Metadata is the driving force • Closer look at metadata models • Review of metasheet • Questions? dv1576104, Hans-Peter Merten, Digital Vision

  3. Creative and Editorial Sites

  4. Some Existing Media Manager Customers

  5. Discovery Communications are using the generic Media Manager homepage. It was important for them that it remained branded so that everybody using the library realised that it was supplied by Getty Images Discovery Communications Provide a centralized RF Image library • Discovery Communications, Inc. is the leading global real-world media company with operations in 170 countries and territories reaching 1.4 billion cumulative subscribers. DCI’s over 100 networks of distinctive programming represent 28 trusted brands including Discovery Channel, TLC and Animal Planet. • This site has been built to provide a centrally located library to house Royalty Free imagery for Discovery Communications. Total No. of assets - 14,545 Number of RF CD’s - 150 Amount of space used ~43GB • Production Users in art buying purchase material from Getty Images which is automatically uploaded and also manage material from other suppliers in Media Manager • End Users in creative services, search, browse, and download material

  6. Moët & ChandonProvide a central area for assignment imagery • Moët & Chandon is the largest brand and manufacturer of champagne in the world with its headquarters in Epernay France and a regional office in the US • This site has been built to provide a centrally located library to house photo assignment imagery for Moët & Chandon. In the future, the site will also house selected Brand Materials, Presentations, and Sales Elements • Production Users in public relations and in Getty Images Photo Assignments upload, manage and distribute material • End Users in brand management, search, browse, and download material

  7. INGProvide a central area for brand communication and stock imagery • ING is a global financial services company that provides a range of banking, insurance and asset management services in over 50 countries. In its wholesale banking activities, ING operates worldwide with a primary focus on the Benelux countries. In the United States, it provides retirement services and life insurance. • ING Photo Central is a tool for graphic designers and ING's agency partners. They are storing the stock imagery, assignment photography, guidelines, logos and PowerPoint presentations • Production Users in marketing, creative services and in Getty Images Photo Assignments upload, manage and distribute material • End Users in design brand management, search, browse, and download material

  8. General Motors Corp, the world's largest vehicle manufacturer, employs about 325,000 people globally. They use Media Manager to store and distribute audio, film, picture, Quark and PDF files promoting the various GM brands. They provide access to external agencies, dealers and departments worldwide to ensure the effective distribution of marketing and brand collateral ~145,000 assets ~31,000 users under management Production Users in marketing, partner, & agencies upload, manage and distribute material End Users in dealerships, sales and design search, browse, download and distribute material General MotorsDistribute marketing material and collaborate with partners and agencies

  9. Customer Challenges • Not being able to keep track of approved images and licenses, which leads to… • Unauthorized usage fees • Duplicate purchasing • Spending time hunting for images or handling image requests • Hassles sharing files with clients or partners via FTP or email • Fulfillment costs, physically distributing the material out to a global customer base. BF1237-003, Tim Flach / Riser

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