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Media Asset Management

Media Asset Management. Eva-Lis Green SVT BAAC 22th sept 2006. Digital Archive at SVT. Started 1999-2000 2001 - start of digital newsroom Start of META 1 (MAM-system) 2003 - New digital channels META 11. Why Media Asset Management and file based ?. Changes in the Media Landscape

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Media Asset Management

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  1. Media Asset Management Eva-Lis Green SVT BAAC 22th sept 2006 Eva-Lis Green

  2. Digital Archive at SVT • Started 1999-2000 • 2001 - start of digital newsroom • Start of META 1 (MAM-system) • 2003 - New digital channels • META 11 . Eva-Lis Green

  3. Why Media Asset Management and file based? • Changes in the Media Landscape • New consumer market and tools • Access • Smart and cost effective workflow • Preservation . Eva-Lis Green

  4. What´s a Media Asset? • Content • Essence • Rights . Eva-Lis Green

  5. Assets at SVT Publication stock EVN Raw Material Raw Material REUTERS Raw Material AP Archive/ Preservation Eva-Lis Green

  6. How to start? • End users and smart workflows • Seccure for future reuse • Start big or small • Even if you start small think big . Eva-Lis Green

  7. What do you need to do? • Standards for metadata • Standards for rights management • Strategies and standards for selection . Eva-Lis Green

  8. What to be aware of? • Good planning for implementation • Always be aware of the end-users and education . Eva-Lis Green

  9. Specific archive knowledge • Systematization – classification – indexing – metadata • Quality control of information ( content and rights) and essence ( formats etc.) • Long term thinking - Standards • Accuracy • Knowledge about the analogue stock – Preservation – and catalogue etc. Eva-Lis Green

  10. Conclusions • Transformation process is difficult • Old and new hand in hand? • There is no way back • And honestly we are right in the middle of the process and I can't predict where it will end. Eva-Lis Green

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