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Development and Transition in 2012

Development and Transition in 2012. Results: January – June 2012. 1 Print issue produced 30 700 pageviews Roma content used by 8 media outlets in Hungary & Slovakia Launch forum in Brussels 14 articles published online 5 articles by UNDP staff. Webtraffic : 2012 vs 2011.

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Development and Transition in 2012

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  1. Development and Transition in 2012

  2. Results: January – June 2012 • 1 Print issue produced • 30 700 pageviews • Roma content used by 8 media outlets in Hungary & Slovakia • Launch forum in Brussels • 14 articles published online • 5 articles by UNDP staff

  3. Webtraffic: 2012 vs 2011 • January – May : Year on Year comparison (2012 vs 2011)* • Pageviews up by 20.50 % • Number of visitors from the region up by 64 % • Share of visitors from the region up by 5% ( from 42 % to 48%)

  4. What’s new • From paper to digital flow • Moving D&T content to the regional website • Linked IN • Email newsletter • Demand driven approach

  5. From paper to digital flow Wider reach Constant flow More content Feedback

  6. From paper to ISSUU • - an online platform for sharing publications:

  7. D&T finds its audience on ISSUU 2,002 readers 13,496 unique pageviews in 37days + =

  8. Why the migration? • One brand – unified corporate design • Less confusion for the reader • Constant flow of analytical content for the regional website • Better exposure • Joint campaigns • Less upkeep costs, higher security

  9. Moving to the regional website 20,000 visitors per month 4,800 visitors per month

  10. The migration to the regional web is paying off: In 10days*– the D&T articles moved to the regional website got 1393pageviewsvs. 650pageviews** for similar content on the D&T website * 10-20 June 2012; ** 28 May – 7 June 2012

  11. Developing an on-line community of practitioners on LinkedIN • New group linking development professionals • 441 members working in: • International organizations 39%, Academia 23%, Private Sector 19%, NGOs 7%; National governments 5%, • 30 % at senior level • 68 countries

  12. Tapping into pool of knowledge – within UNDP

  13. Tapping into the pool of knowledge – outside of UNDP

  14. E-Newsletter: new tool to reach our subscribers • Sent to 2890 subscribers & RBEC mailing list • Active promotion of all UNDP Europe & CIS content (D&T, blog, news, videos, photos, etc.) • Sent out every 3-4 weeks • Detailed statistics integrated with Google Analytics

  15. E-newsletter: Getting a better idea of our impact Share of webtraffic* coming via e-Newsletter Results for 6 campaigns • Sent to: 2890 subscribers *in %, share on the overall traffic; 16 Feb – 20 June 2012 • Industry averages: Mailchimp, Dec 2010

  16. Demand driven approach: • ‘Opportunities for Roma Inclusion’ - collaboration with the Poverty team • Giving the team a tool to talk about their work • Cost sharing • Substantive editing: the Poverty team • Layout, print, web – D&T team • Joint promotion: • Launch at an event in Brussels • Roma content featured in 5 e-Newsletters

  17. Why D&T? • Visitors of the regional web look for data and analysis • D&T the only peer-reviewed regional publication • D&T could become the mechanism to generate and promote analytical content • With LinkedIn & Newsletter potential to reach further • Subscribers & LinkedIN group members interested in data & analysis • Bilingual content – attracting audience from the region

  18. Helping analysis from UNDP Europe & CIS find its audience Analytical pieces continue to be the most popular among subscribers to our e-Newsletter.

  19. Giving visibility to data • By including the Gender data pages in the e-Newsletter we helped to raise the number of visits to the pages. • The amount of pageviews doubled after we sent out the e-Newsletter. • Gender data pages became the most read content in the e-Newsletter.

  20. Reaching audiences via the e-Newsletter: International Women’s Day • Sent out to 2,903 people • Generated 14.65%* of visits to the Gender team webpages • 55,5%* of traffic to the featured blog posts was generated by the e-Newsletter * 8 March – 8 April 2012

  21. Providing content in Russian helps us reach audiences in the region *Content is published both in Russian and English

  22. Reaching audiences in the region: online & offline • ISSUE 18: Sustainability & Equity • launched in Moscow with the Human Development Report • 4 articles reprinted in Russian media • 62 % of online visits came from the region* * 1 Nov – 31 Dec 2011

  23. Reaching key players

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