Jim Whitehead CEO, American College of Sports Medicine jwhitehead@acsm June 13, 2010

1. Jim Whitehead CEO, American College of Sports Medicine jwhitehead@acsm.org June 13, 2010

2. National Physical Activity Plan www.physicalactivityplan.org

3. From Drawing Board…To Reality The National Physical Activity Plan What it means for our future.

4. Three Things to Tell You • The next minutes are all about you!

5. Three Things to Tell You • The next minutes are all about you! • The U.S. is on the cusp of a game-change.

6. Three Things to Tell You • The next minutes are all about you! • The U.S. is on the cusp of a game-change! • We must take advantage of everything!

7. If we don’t care……

9. Yikes!

10. You are put here to improve health and life.

11. What we think, we become. -- Buddha

15. Part of everyone’s life and health.

16. Levels of Physical Inactivity • 23% of deaths from noncommunicable disease are • attributable to a sedentary lifestyle.* • Despite the knowledge that physical activity improves health, • Americans are not active enough at the population level to • realize these health benefits. Physical Inactivity Source: 1997-98 National Health Interview Survey Percent Age Group * Hahn. RA et. al. Excess deaths from nine chronic diseases in the United States, 1986. JAMA 264(20):2554-59. 1998.

17. Physical Inactivity and Disease Incidences Of Non-Communicable Disease (NCD) Continue To Rise At An Alarming Rate U.S. Department of Health and Human Services, 2002

18. The Cost of Physical Inactivity Estimated Direct Medicare Program Payments for Treatment and Services* Cost (billions) Year *U.S. Department of Health and Human Services, 2002

19. Part of everyone’s life and health.

22. Change does occur!

23. A country Richest in the world Largest military Center of world business and finance Strongest education system World center of innovation and invention Currency the world standard of value Highest standard of living

24. England….in 1900

28. You!

29. A journey of a thousand milesbegins with a single step. -- Lao-tzu

30. 2000 – 53rd World Health Assembly • Combat Physical Inactivity 2002 – 55th World Health Assembly • Develop Global Strategy

31. 2004 - Strategy endorsed. • National PA Plans Outlined • Actions • Collaboration • Follow-up

32. Background • 2008 PA Guidelines • Successful plans in other areas

33. What is a Physical Activity Plan? Comprehensive set of strategies to increase everyone’s physical activity.* * CDC/WHO Collaborating Center Workshop On Global Advocacy For National Physical Activity Plans Workshop report. January, 2007

34. Vision All Americans physically active and live, work, and play in facilitating environments.

35. Mission Develop a National Plan that produces increases of Americans meeting guidelines.

36. CDC funding (9/07) • Coordinating Committee • Organizational Partners

37. First meeting of Coordinating Committee (2/08) • Sectors • Launch and implementation • White papers • National conference • Evaluation plan

38. Website and public announcement (1/09) • MOU with NCPPA

39. Project Timeline (2007-2010) • Working groups • National conference (7/09) • Draft the Plan (8/09 – 12/09) • Publish white papers (11/09)

40. Project Timeline (2007-2010) • Launch (May 3, 2010) • Sustained implementation (2010+) • Ongoing evaluation (2010+)

41. ORGANIZATIONAL PARTNERS • Active Living Research • American Academy of Pediatrics • AAHPERD • AARP • American Association of Cardiovascular and Pulmonary Rehabilitation • American Cancer Society • American College of Sports Medicine • American Diabetes Association • American Heart Association

42. ORGANIZATIONAL PARTNERS • American Medical Association • American Physical Therapy Association • Centers for Disease Control and Prevention • National Academy of Sports Medicine • National Athletic Trainers’ Association • National Coalition for Promoting Physical Activity • Road Runners Club of America • U.S. Dept. of Health and Human Services, National Institutes of Health, National Cancer Institute • YMCA of America • USDA

43. Goals The National Plan for Physical Activity will: • Make a compelling and urgent case • Provide a clear roadmap for actions • Develop strategies for all populations and reducing disparities.

44. Goals (cont.) The National Plan for Physical Activity will: • Create a social movement. • Develop innovative strategies. • Undergo periodic evaluation.

45. Change Strategies:Social Movement • Create or evolve broad social alliances • Identify who and how much

46. Change Strategies:Social Movement • Create or evolve broad social alliances • Identify who and how much Prohibition

47. Change Strategies:Social Movement • Create or evolve broad social alliances • Identify who and how much MADD Prohibition

48. Change Strategies:Pink Ribbon • Cause marketing for a vital issue • Consumerism, prevention, treatment MADD Prohibition Pink Ribbon

49. U.S. Plan Developed with International Input • Conducted Review of National PA Plans • 252 documents from 56 countries • Review of 31 documents from 6 countries A review of the national physical activity plans of six countries. JPAH, 2009

50. U.S. Plan Developed with International Input • 31 documents from 6 countries • Australia • U.K. • Scotland • Sweden • Northern Ireland • Norway A review of the national physical activity plans of six countries. JPAH, 2009