270 likes | 442 Views
Dive into the realm of social psychology to explore how humans interact, conform, and demonstrate altruism in various situations. Discover the power of social roles and cognition in shaping behavior. Unearth the complexities of conformity and obedience through intriguing experiments and real-world examples. Unravel the mysteries of altruism and the psychology behind helping behavior.
E N D
The Social Approach • How do we interact in social situations? • How do we feel about these interactions? • Humans are social creatures • Part of our evolution? • Solitary confinement is cruellest punishment
Two areas of Social Psychology • SOCIAL INTERACTION • Studying patterns of social behaviour • Power & influence • Obedience & conformity • Social roles • SOCIAL COGNITION (understanding) • How we think about social experiences, how we make sense of them • Antisocial vs prosocial behaviour • Empathy with others • Identity & anonymity
CONFORMITY 1 • Yielding to peer pressure? • But peer pressure isn’t always deliberate… • “A change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or a group of people” – Aronson (1976) • Why do we feel the need to conform?
CONFORMITY 2 • Jennes (1932) asked people to estimate beans in a bottle • First own estimates • Then group estimates • Then own estimates again • When asked for own estimates a last time, people conformed to the group estimate
CONFORMITY 3 • Asch (1951) got subjects to sit round a table looking at lines on a slide show • All but one of subjects we STOOGES who give deliberately false answers • Subjects would give same answer as stooges – even though it was blatantly wrong!
TYPES OF CONFORMITY • COMPLIANCE • = going along with the crowd to make things easy (eg Asch) • INTERNALISATION • = believing group’s view is correct, mistrusting own judgement (eg Jennes) • IDENTIFICATION • Changing own beliefs to be more like everyone else’s – eg role model, heroes
OBEDIENCE 1 • Similar to conformity • Giving up personal responsibility • Why are we obedient? • SELF PRESERVATION • Avoiding punishment, eg from teacher, parent or boss • LEGITIMATE AUTHORITY • We are brought up to believe we ought to be obedient in some situations
OBEDIENCE 2 • Obedience is good for society… • … otherwise anarchy! • But obedience can cause problems • Eichman – Nazi war criminal responsible for organising death camps • Arrested & tried in 1961 • An ordinary bureaucrat who believed in “following orders”
CORE STUDY: MILGRAM (1963) • Was there something unique about the Germans that caused Nazi atrocities? • Or would anyone have followed those orders, in that sort of situation? • Experiment getting members of public to give electric shocks to a learner • 65% seemingly killed the learner, when ordered to do so
ALTRUISM 1 • When you do something for others without expecting anything in return • Animals display kin selection – helping out members of the herd or pack • Evolution explains this • But humans will help out strangers too • Why?
ALTRUISM 2 • Psychologists got interested after murder of Kitty Genovese in 1964 • Stabbed to death outside apartment block • Attack lasted nearly 40 minutes • Neighbours heard her screams • No one intervened • No one called the police • “I didn’t want to get involved”
ALTRUISM: THE SITUATION • Latane & Darley (1968) put students into discussion groups • In separate booths, taking through intercom • A stooge in the group fakes a heart attack • Larger the group = less likelihood anyone goes to help • DIFFUSION OF RESPONSIBILITY
ALTRUISM: THE HELPER • Eagly & Crowley (1986) reviewed other studies • If you are male and situation requires heroism, you are more likely to help than females • In Western culture, males are raised to be heroic • Women more likely to help when long term caring is needed
ALTRUISM: COST • Thibaut & Kelley (1959) came up with SOCIAL EXCHANGE THEORY • Is there a profit for us in helping? • Add up the rewards… deduct the cost • A COST-BENEFIT ANALYSIS • Selfish? • What about impulsive help?
CORE STUDY: PILIAVIN (1969) • Pilivin set up an experiment an a New York subway train • Actor collapses, observers note who helps, time taken, etc • Sometimes actor is black, white, apparently drunk, apparently blind • No sign of diffusion of responsibility • Evidence of Exchange Theory (less help for the drunk, for different races)
SOCIAL ROLES 1 • We adopt lots of roles • Son/daughter • Student • Lover • Employee • “Behaviours expected of a person occupying a certain position in a group”
SOCIAL ROLES 2 • Some roles take away our individuality • In uniform • Masked • Hidden in a large group • DEINDIVIDUATION • Le Bon (1895) suggests crowds make people behave in primitive/dangerous ways
SOCIAL ROLES 3 • Robert Watson (1973) looked at tribes all over the world • Some used face paint etc in battle • These tribes more brutal than non-decorated warriors • Why do soldiers wear uniforms?
SOCIAL ROLES 4 • Deindividuation affects children too • Diener (1976) studied Halloween “trick-or-treat” • Some children wore costumes or went out in large groups • More willing to steal money or sweets left out for them than other children
SOCIAL ROLES 5 • THE STANFORD PRISON EXPERIMENT • Philip Zimbardo (1973) set up a fake prison in a university basement • Students volunteered to be guards or prisoners • Supposed to last a month, cancelled after 6 days • Guards had become too brutal!
CORE STUDY: REICHER & HASLAM (2006) • REPLICATION of Zimbardo’s SPE • Televised • Would “slide into tyranny occur”? • This time, prisoners rebelled, set up a commune • When commune collapsed, new guards became tyrannical • Cancelled after 8 days
SITUATIONAL HYPOTHESIS • Do we do things because of our personal characteristics • Our “personalities” • Free will • Called DISPOSITIONAL explanation • Or is it the SITUATION we are in? • Everyone acts the same • Mid-20th century Psychology favoured SITUATIONAL explanations • Recent psychology shows how people turn situations to their advantage • A bit of both?