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Storytelling for Business Leaders

Storytelling for Business Leaders. 8 ways to kill your knowledge strategy. 80%. #1 - Focus on strategy, not execution. World class processes High performance culture Strategic clarity. #2 - People can ’ t understand it. Stories are Concrete. #3 - Its completely forgetable.

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Storytelling for Business Leaders

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  1. Storytelling for Business Leaders 8 ways to kill your knowledge strategy

  2. 80%

  3. #1 - Focus on strategy, not execution World class processes High performance culture Strategic clarity

  4. #2 - People can’t understand it

  5. Stories are Concrete

  6. #3 - Its completely forgetable

  7. John walked on the roof • Bill picked up the eggs • Pete put on the helmet • Jim gave a speech • Frank built a boat • Harvey flipped the electric switch • Ted wrote the play

  8. Santa Claus walked on the roof • The Easter Bunny picked up the eggs • Ned Kelly put on the helmet • Bill Clinton gave a speech • Noah built a boat • Edison flipped the electric switch • William Shakespeare wrote the play

  9. We are up to 22% more likely to remember a story than a set of disconnected facts (i.e. a set of bullet points) * Bruner, J. (1986). Actual Minds, Possible Worlds. Harvard University Press, Cambridge, MA, USA.

  10. #4 - It doesn’t help the business win

  11. #5 - Focus on the ‘what’ and not on the ‘why’

  12. The procedure is actually quite simple.  First you arrange things into different groups.  Of course, one pile may be sufficient depending on how much there is to do.  If you have to go somewhere else due to lack of facilities, that is the next step, otherwise you are pretty well set.  It is important not to overdo things. That is, it is better to do too few things at once than too many….After the procedure is completed, one arranges the materials into different groups again. Then they can be put into their appropriate places. Eventually they will be used once more and the whole cycle will then have to be repeated.

  13. #6 - Internal comms decide how to communicate it

  14. #7: Leaders are not on the same page

  15. #8 - Its not believable

  16. Solution Step 1 - Create a strategic story

  17. The Broad Narrative

  18. Narrative + Moments

  19. Solution Step 2 - Teach leaders how to tell the story

  20. An Example

  21. mark.schenk@anecdote.com www.anecdote.com

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