Making Your Dreams a Reality Through Fundraising

2. Making Your Dreams a Reality Through Fundraising John Campbell Director of Development & Strategic Partnerships Safe Kids Worldwide

3. Defining Safe Kids Worldwide’s Goals • Child safety is our universal priority. • Even with a 55% reduction in child deaths from preventable injury over the past 25 years, over 9,000 children in the U.S. die every year from such injuries, and over 1 million kids are lost worldwide. • But we can change this. And our goal is to do just that.

4. Creating Strategies to Reach Our Goals • In order to dramatically reduce the number of childhood deaths from unintentional injuries, Safe Kids developed a Strategic Plan (2012-2015) to: • Reach more children • Strengthen US programs • Become the go-to safety partner for parents and caregivers

5. SKW Helping You Reach Your Goals • We merged Safe Kids USA and Safe Kids Worldwide into one organization – and one unified voice. • We rebranded and created a new website. • We created Safe Kids Day as a vehicle for coalitions to raise funds and build capacity.

6. Defining YOUR Goals • If money were no object, what would you like to do to help reduce the number of children dying from preventable injuries? • Don’t think about the “how” – think about the dream you have, and then put one foot in front of the other, staying focused on that goal.

7. Developing a Funding Strategyfor Changing Times Pamela Fair BA, Communications Safe Kids Columbus Program Supervisor Public Information Officer/Media Specialist Risk Communicator West Central Health District Columbus, GA

8. Funding – Peaks and Valley’s

9. Spotlight on 3 Key Funding Partners The Medical Center Hospital • Initial Partner • Indigent Care Funds • Power of Data • New CEO/Starting Over • Trauma Center

10. Spotlight on 3 Key Funding Partners • That Application - Goodness Sakes Alive! • Process – Long, Tedious, Worth it! • New Partner Power

11. Spotlight on 3 Key Funding Partners • A Volunteer’s Reference • Local Safe Kids - Community Credibility • Local Presence • We ARE the Experts • Meeting Mutual Needs

12. Local Boards &Fundraising

13. Building Strong Donor Relationships Linda K. Brees, MS, Director Children’s Advocacy/Safe Kids Upstate Greenville, South Carolina

14. History of Safe Kids Upstate • Began in 1994 • Small Department Operational Budget, less than $100,000 • 1.5 FTE’s • No Philanthropic Support

15. Safe Kids Upstate Today • Departmental Budget of over $500,000.00 per year • 16.5 FTE’s in Advocacy (7 fulltime SKU) • Philanthropic Support over 19 years of $3,000,000

16. How and Why Did This Success Occur? • Unique positioning of Safe Kids Upstate into Mission of Healthcare System and Leadership Metric • Children’s Hospital Development Council • Community Awareness and Networking • Essential Partnerships within System and in CommunityAND……….Donor Relationships

17. Growth of Philanthropic Support

18. C.A.R.E.S. Model Community Awareness and Relationships Enhanced through Stewardships

19. Development of Sponsorship Levels • Program Sponsor—Bradshaw • $100,000.00 each year for 5 years • Initiative Sponsors • “At Home” – ReMax Real Estate - $25,000.00 • “At Play” – Walmart - $25,000.00 • “At School” – Michelin North America - $25,000.00 • “On the Way” – Kohl’s Cares - $100,000.00 • Expansion Counties $75,000.00 to $100,000.00 each year Oconee Medical Center Partnership and Clemson University and Children’s Miracle Network

20. Sponsor Benefit • Connection to Success • Merging of Mission and Visions • Marketing/Community Benefit

21. In Summary • It is our responsibility as Safe Kids Coalition Leaders to provide the essential energy, expertise, enthusiasm, and overall buy-in to make building donor relationships successful • Use every opportunity possible to be seen and heard and share your passion and story about injury prevention • Connect with your lead Organization’s Mission and Vision: Do not Operate your services in a silo • Don’t be afraid to ask for the stars…I did and got them