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Planning a Testing Event: 101

Planning a Testing Event: 101. Shannon Mason, MPH National Viral Hepatitis TA Center NYS DOH. Planning a Testing Event. Step 1: Rally the troops Step 2: Develop a Message Step 3: Plan the Event Step 4: Promote the Event Step 5: Evaluate the Event. Step 1: Rally the Troops.

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Planning a Testing Event: 101

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  1. Planning a Testing Event: 101 Shannon Mason, MPH National Viral Hepatitis TA Center NYS DOH

  2. Planning a Testing Event Step 1: Rally the troops Step 2: Develop a Message Step 3: Plan the Event Step 4: Promote the Event Step 5: Evaluate the Event

  3. Step 1: Rally the Troops • Identify a core group of staff and volunteers to spearhead the event • Think broadly about who might be interested: • Other community-based organizations • Other health department programs • Community members • Public figures and community leaders • Industry partners • Local businesses

  4. Step 2: Develop Your Message • Clearly identify your target population • Decide what you hope they will: • Learn • Think about • Do • Capitalize on national campaigns to reinforce your message • Use and adapt existing materials to support your campaign

  5. Determine event activities: How can you reach your target audience? Who would be a good ally to help promote your message? Are there other partners to considers? Are there other event you could coordinate with? Outline the logistics Secure any necessary permits or authorizations Identify who will (or can) do what Develop an event agenda Encourage Individual Action Step 3: Plan your event

  6. Specific Considerations for Hepatitis Testing Events Hepatitis testing is NOT recommended for the general public Access to rapid point of care screening is limited (for HCV) or not available (HBV) Resources are limited Reactive screening requires additional diagnostic or confirmatory testing

  7. Brand your event Develop a Media kit, including Facts about hepatitis Testimonies or “the human side” Information about your event Use a variety of media outlets Send out information early and often Step 4: Promote your Event

  8. Step 5: Evaluate your Event Write thank you notes to all who participated and contributed to the success of your event Debrief your event with those involved Write up a brief summary to share with partners and the media Start Collecting ideas for next year!

  9. Resources on Event Planning WHO Toolkit for Event Organizers http://www.who.int/csr/disease/hepatitis/world_hepatitis_day/whd_2011_toolkit.pdf World Hepatitis Alliance Toolkits http://www.worldhepatitisalliance.org/WorldHepatitisDay/AwarenessRaisingToolkits.aspx Know Your Status Campaign http://www.knowyourstatustoday.com/?page_id=10 AIDS.GOV site http://www.aids.gov/awareness-days/event-planning-tips.html?showContent=getting-started#getting-started GYT Campaign http://www.itsyoursexlife.com/toolkit/providers

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