1 / 24

Chapter 2 Marketing College Athletics

Chapter 2 Marketing College Athletics. Lesson 2.1. INDUSTRY SIZE--$212.53B Major Components (Billions ). Sports marketing has two major components. The Marketing of sports Marketing through Sports. Categories of Sports. Amateur High school College (collegiate) Professional.

kaitlin-callery
Download Presentation

Chapter 2 Marketing College Athletics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 2 Marketing College Athletics Lesson 2.1

  2. INDUSTRYSIZE--$212.53BMajor Components (Billions)

  3. Sports marketing has two major components • The Marketing of sports • Marketing through Sports

  4. Categories of Sports • Amateur • High school • College (collegiate) • Professional

  5. Amateur sports • A person who doesn't get paid to play. • They attract fans( spectators), attention & money How can these amateur sports generate money?

  6. Collegiate Sports • Have a strong impact on the community • Very popular extremely competitive for many as competitive as professional

  7. Rules and Ranking • NCAA- National Collegiate Athletic Association • Is a voluntary organization through which the nation's colleges and universities govern their athletics programs. Govern competition in a fair, safe, equitable and sportsmanlike manner What is there job?

  8. Main Purpose • Vote on rules called bylaws. • Establish programs to govern, promote intercollegiate athletics. • Govern competition in a fair, safe, equitable and sportsmanlike manner, • Integrate intercollegiate athletics into higher education

  9. How do you get to be a NCAA school • Obtain accreditation by accrediting agency • Offer four sports for men and four for women. • Comply with NCAA • Cooperate with NCAA regulations& accept penalties

  10. Market Segmentation • Segment- group of people within a larger market that share one or more characteristics

  11. Segment meanings • Geographic- divisions of physical locations • (north, south, east, west) • Demographics- income, profession gender and educations • Psychographics- attitude and lifestyle toward a choice. • Product Benefit- usage of the product and benefits received from it

  12. Women's college sports New marketing opportunities • New marketing opportunities • Soccer shoes • Basketball • Golf clubs • State of art bats • Racing bikes

  13. Chapter 2 Marketing college Athletics Lesson 2.2 Economic Benefits

  14. Benefits to the Community • Good for Town Business • Builds up hotels, restaurants, shopping malls, gas stations and souvenir shops • Good for Stadium Business • Souvenir shops and food and beverage vendors

  15. What are some of the added benfits to businesses

  16. Sponsorship • The promotion of a company in association with a property. • A company gives money to fund a project

  17. More sponsoring • Selling Stadium Rights. Sponsor pays for having the stadium name after the business.

  18. Sponsorship • Generating revenue for the college program. • Corporations benefits by selling their produce during sporting events. • Hoping that the fans who like the team purchase brands worn by team

  19. Corporations team up with the prospect of sells • Adidas is going to be releasing college team editions of the Adidas T-Mac 6

  20. most recognizable college logos

  21. most recongnizable logos of all time License- Legal right to reproduce and sell items with the teams logo

  22. Chapter 2 Amateur Sports Lesson 2.3

  23. Marketing & Selling • Amateur athletes need equipment, uniforms, shoes, lawn chairs, stadium seats, and coolers. • Who Benefits: • Malls hotels • Restaurants • Gas stations

More Related