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CrowdSourcing TechShop BE

CrowdSourcing TechShop BE. Intro…. Goal : Start a TechShop in Belgium TechShop ? US Company – www.techshop.us Assessing the European landscape Existing Business Plan Existing Implementation Plan Proven US based. 2 Challenges. Find 1000 candidate members

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CrowdSourcing TechShop BE

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  1. CrowdSourcingTechShopBE

  2. Intro… • Goal : Start a TechShop in Belgium • TechShop ? • US Company – www.techshop.us • Assessing the European landscape • Existing Business Plan • ExistingImplementation Plan • Proven • US based

  3. 2 Challenges • Find 1000 candidate members • Find a suitable Location

  4. 1000 members 200 Individuals : Artist, DIY, Hobbyist, Crafter, Dreamer, Hacker, … 800 Professionals : Academics, ProductDevelopers, TechSupport, …

  5. Individuals • Reach throughSocial Media • Website, made withWordPress (25€) • Twitter account (free) • FlipBoard feed (free) • VisitingHackerSpace (free) • PostCards (50€) • Personal Network • Instructables.com (free) • Why ? • Listen tothem – yourfuturecustomers • Group them • Create awareness - appetite • Takes 6 months ?

  6. Organisations 2 Problems • Identifythem • get Access • whyshouldtheyspend time on you ? • Are youcredible ? Solution : • Workthrough Mediators which are alreadyconnectedwiththem • Eagertoaddyoutotheirnetwork

  7. Identifying & Accessing Professional Customers Innovation Landscape Players >= 1000 Potential Members ? DecisionMaker Network Karel de Grote – Artesis – UA 1. IdeaLabs M M M M 2. The Second Phase Verhaert - Materialise TechShop BE M M M 3. Stad Antwerpen Urban Crafters M M M M M n-1. Federaties MemberGroup n n. Organisation M M M M

  8. LessonsLearned • Mediators onlyallowyou in theirnetwork, whenthere is a win forthem • Identifyand Show the Win-Win • Show your commitment to long-term membershipto the network • Things go Slow (notviral) • In the mediators networkthere is Fried Air, yourCustomers are suspicious • Many, Fragmentedthings are happening, competingfortheir attention

  9. Thanks Your feedback is Welcome! http://strooom.be @TechShopBe techshop@strooom.be

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