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Crowdsourcing Companies

uTest is revolutionizing the way software companies release their products and by the way – the world labor market Ran Haklai | General Manager, Israel | ranh@utest.com]. Crowdsourcing Companies. Management. uTest PM. Community: Various Professional Skills Availability On-Demand

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Crowdsourcing Companies

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  1. uTest is revolutionizing the way software companies release their productsand by the way – theworld labor marketRan Haklai| General Manager, Israel | ranh@utest.com]

  2. Crowdsourcing Companies

  3. Management uTest PM • Community: • Various Professional Skills • Availability On-Demand • Anytime, Anywhere in the world • Self-Owned HW/SW • Platform: • Test Cycles Management • Reporting and Review • Communication Facilities • Integration to Bug Tracking

  4. Who is using uTest and WHY????

  5. Quality of User Experience and Usability • Web and Mobile products must be intuitive to navigate, merchandised well, and fun to use. The public verdict is quick and decisive more than ever. • Compatibility challenges • Jungle of Devices, Platforms, Browsers and Operating Systems • Fluctuation in capacity of required Testing Resources • It’s incredibly expensive and inefficient to build in-house or off-shore QA teams that can effectively test a variety of globally available online products and environments • Internationalization and Localization • Wide variety of markets with different preferences and expectations.

  6. Disrupting the Labor Market

  7. People Are Talented Want to be Appreciated Want to feel Special Trying to make decent Living Often feels Frustrated And sometimes want to Scream!

  8. Traffic Jams • Sexual Harassment • Hierarchy Model • Lack of Appreciation • Long Meetings • Their Bosses

  9. New Models: Crowdsourcing and Expertsourcing

  10. Stay at home • At Your Safe Zone • Work will come to you • Be paid for success • Facts Based Compensation: • The better you perform > the more you earn! • “Excellence is the best deterrent to racism or • sexism” Oprah Winfrey • High Prestige = High Compensation • Breaking the Glass Ceiling • No differentiation in compensation due to geography or ethnical characteristics • Women • Handicap • Discriminated Groups

  11. In-the-wild Testing • Highly complimentary to in-house efforts • Real-world functional testing, across: • OS, browsers • Mobile Devices • Feature & functionality

  12. Product Feedback

  13. Internationalization • Ability to reach • Any Location • Any Language • Any Target Market

  14. Time to Market • Test cycles created in minutes; underway in hours; completed in days • Test cycle can be executed overnight or during weekend • Scalability • Scale size of test teams up or down at will • Lower Cost • Reduces total cost of testing vs. near-shore firms or offshore shops • Self owned SW/HW/Infrastructure/Physical Space.

  15. “One-size-fits-all test outsourcing is dead” “Traditional test cycles and traditional test outsourcing are simply not sufficient to ensure that you’re delivering a quality product adaptable enough to fit all possible customer scenarios.” “Today’s model has to be elastic — which means that in designing your testing processes, you must look for alternative testing services, be aware of the ‘shelf life’ of your team’s capability and explore using unconventional service business models.” “Google added uTest to the mix to bring a fresh approach to black-box testing in a wide variety of environments and to benefit from uTest’s global stable of testers” “Using uTest allows Google to be as specific as ‘testing a BlackBerry on a specific carrier in Turkey’ without affecting the bottom line.”

  16. Ran Haklai| General Manager, Israel | uTestw: www.utest.com e: ranh@utest.comp: 074-701-4240c: 052-381-8408 16

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