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Cultural Intelligence Analysis Conceptual Model 15 January 2013 Instructor: Diane Chido Institute for Intelligence Studies at Mercyhurst University. Cultural Intelligence Analysis. What is culture ? According to the U.S. Army’s TRADOC Culture Center: A “perfect” learned adaptation
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Cultural Intelligence Analysis Conceptual Model15 January 2013Instructor: Diane ChidoInstitute for Intelligence Studies at Mercyhurst University
Cultural Intelligence Analysis What is culture? According to the U.S. Army’s TRADOC Culture Center: A “perfect” learned adaptation to the physical and social environment, including Values, Beliefs, Behaviors, and Norms (VBBN) Institute for Intelligence Studies at Mercyhurst University
Cultural Intelligence Analysis What is intelligence? According to IIS at MU: A process Focused externally Designed to reduce the level of uncertainty For a decisionmaker Institute for Intelligence Studies at Mercyhurst University
Conceptual Modeling What is Your Goal? Deep, expert knowledge vs. Effective analytic model How rigid is your model? How much expertise does an expert really need? Institute for Intelligence Studies at Mercyhurst University
Sub-Saharan African Culture Does this exist?
Human GeographyBasic Elements Ethnographic Social HTA Economic Cultural Political
Human GeographySocial Elements Religion Family Nation Ethnicity Social Gender Age Health Education
Human GeographyEthnographic Elements Cushitic Nilotic Ethnographic Kalenjin Somali Luo Swahili Bantu Kikuyu Luhya Kamba
Human GeographyCultural Dimensions Plus Monochromatic Verbal Central Ideology Relationship to Time Communication Style Polychromatic Nonverbal Internal Locus of Control Cultural Power Distance Index External Indulgent vs. Restrained Uncertainty Avoidance Index Relation to Foreigners Masculine vs. Feminine Individualisticvs. Communal Uncertainty Defense Sources of Honor/Status
Human GeographyEconomic Elements Standard of Living Fundamentals Economic Rich/ Poor Prices Urban/ Rural Land Ownership Commodities GDP Land Use Personal Finance Mfg Herding Street Exchange Banking Tourism Crops Mining Sharia Bonds Hawala OIL? Cash Food
Human GeographyPolitical Elements Courts Democratic Law Style Police Autocratic Corruption Theocratic Political Oligarchic Military Equipped and Paid Civilian Controlled Professional (NCO cadre) Locusof Power Expectations Village Federal Municipal State Largely Met Largely Unmet
Applying the Model Apply each aspect of the Cultural Analysis Model to American Culture Institute for Intelligence Studies at Mercyhurst University
Human Geography: KENYA(Purely Hypothetically) Weighted Elements Ethnographic Social HTA Economic Cultural Political
ASSIGNMENT Create a similar model for your assigned country and prepare to present it in the next class in no more than 5 minutes You may use the Kenyan model and apply the Analysis Elements to your own country exactly as they are done here You may also develop your own graphical model to make the same representations if you prefer, but the emphasis is on the elements, not their presentation Institute for Intelligence Studies at Mercyhurst University
Questions? Diane Chido DChido@DCAnalytics.net 814-440-2490 www.DCAnalytics.net