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LAUNCHING NOTICE PHOENIX TOURNAIRE

LAUNCHING NOTICE PHOENIX TOURNAIRE. S.T. DUPONT ’ S CREATE A NEW COLLECTION COMPLETE THE CIRCLE OF BLESSED LIFE. 2013/2014. THE STORY. CHINESE PHOENIX SYMBOLISM.

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LAUNCHING NOTICE PHOENIX TOURNAIRE

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  1. LAUNCHING NOTICEPHOENIXTOURNAIRE S.T. DUPONT’S CREATE A NEW COLLECTION COMPLETE THE CIRCLE OF BLESSED LIFE 2013/2014

  2. THE STORY CHINESE PHOENIX SYMBOLISM The phoenix is the second of the most well-known and revered mythical beasts in Chinese cosmology. The phoenix was traditionally associated with the Chinese empress, but was available for use by all women. In the Chinese tradition, the phoenix is an enormous winged bird that dwells immortally in the highest regions of heaven. The phoenix comes to earth to presage great events for human beings. In the more modern interpretations of Chinese symbolism, such as the practice of feng shui, the phoenix can be used as a symbol of one's greatest aspirations: the birth of a child, the accomplishment of a formidable task, the building of a lasting monument, and so forth. The phoenix can thus be depicted in areas of the home where the impetus to create or accumulate the greatest treasures in life occur. This might be social spaces, the master bedroom, music rooms, studios, libraries and home offices. Associated with the sun, a phoenix obtains new life by arising from the ashes of its predecessor.The ST Dupont Phoenix Limited Edition gives this glorious creature new life through 88 unique writing instruments (FP and RB), 88 lighters and ashtrays.

  3. TOURNAIRE : MASTERS JEWELLERS PHILIPPE TOURNAIRE • DESIGNER & JEWELLER FOR MORE THAN 38 YEARS. • KEEN ON ARCHITECTURE, HISTORY & SCIENCE. • STRONG, STRUCTURED & VERY DISTINCTIVE CREATIONS. • COLLECTION OF ARCHITECTURAL JEWELLERY.

  4. OBJECTIVES • Astrologic and mythical creations • Show brand uniqueness • Present a new artistic collection • Combining different elements in new collections to highlight the know-hows of the brand • Continue to Innovate • CONTINUE TO REINFORCE STD EXPERTISE AND CRAFTSMANSHIP AS A MASTERGOLDSMITH, LACQUERER AND TRAVEL CASES MAKER

  5. CONSUMER TARGET • Target the Elite

  6. INSPIRATION

  7. DESIGN – LIGHTER PRESTIGE Line 2 Yellow bronze 1N Gold finishes Wings : 8 blue sapphires cabochon (diameter 2,5mm each) Eye : One sapphire - brilliant-cut (2mm) Roller : Red lacquer Red lacquer

  8. PHOENIX WI - PRESTIGE

  9. DESIGN – PEN PRESTIGE Model pen : NCXL – Neoclassic president Yellow bronze 1N Gold finishes Wings : 5 blue sapphires cabochon (diameter 2,5mm each) Eyes : 2 sapphires brilliant-cut (2mm) Section : Smooth Nib : Shangh Clip : No Top : no Red lacquer

  10. ASHTRAY PRESTIGE Ashtray : Yellow bronze with shiny old patina

  11. RANGE SUMMARY & PRICES - PRESTIGE Lighter only Ref : 016076 Price* : 8888 EUR Pack : Lighter + Ashtray Ref :016058 Price* : 9888 EUR Ref FP : 241053 Ref RB : 242053 Price* : 9888 EUR *French retail price

  12. PHOENIX PREMIUM COLLECTION Writing instruments coming soon Ref FP : 141857 Price* : 1288 EUR Ref RB : 142857 Price* : 888 EUR Ref LI :016757 Price* : 888 EUR *French retail price

  13. POSITIONNING • Haute Creation for the Elite HAUTE CREATION LIMITED EDITION CATALOGUE

  14. LAUNCH AND MARKETS • DATE : REQUEST AT SOM • AVAILIBILITY : From Feb for Premium Line and from May for Prestige Line • Please note that products will be produced upon order only • You can place your order as usual to the sales administration service. • For each order, the delay has to be confirmed according to other orders. 1. Product Range Prestige : 4 skus Product will be numbered : 1/88 RB / 1/88 FP and 1/88 lighters / ashtrays 2. Product Range Premium : 3 skus Product will be numbered : 1/888 • MARKET : WHOLEMARKET

  15. ORDER PROCEDURE Two options: 1 2 You place your order with the sales administration service or area manager giving your quantity without any particular numbers We allocate you numbers directly and send you an email of confirmation. You place your order with the sales administration service or your area manager giving your quantity and numbers requested If the numbers are available we send you an email of confirmation. If the numbers ordered are not available we let you know and make a new proposal. = For both of those options no order will be launch to production if you don’t confirm our final proposition IMPORTANT : Each Product is made to measure. When the order is confirmed we launch the production, For this reason it’s important to be sure before any confirmation to avoid last minute cancellation Deliveries : Earlier a client will place his order earlier he will be delivered, priority of production is given by the date of the order confirmation.

  16. REQUEST • Numbers availability : Please send by email to Caroline Gusman(cgusman@st-dupont.com) the number you would like to get. We will confirm if it is still available and if not, we will propose you the available numbers.

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