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LAUNCHING NOTICE SNAKE PRESTIGE - TOURNAIRE

LAUNCHING NOTICE SNAKE PRESTIGE - TOURNAIRE. A PASSION FOR LIFE IN NATURAL WORLD THE JOURNEY BEGINS HERE…. 2013/2014. THE STORY. SNAKE. Often referred to ‘the little dragon’ the snake is one of the most alluring and mysterious signs in the Chinese Zodiac calendar.

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LAUNCHING NOTICE SNAKE PRESTIGE - TOURNAIRE

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  1. LAUNCHING NOTICESNAKEPRESTIGE - TOURNAIRE A PASSION FOR LIFE IN NATURAL WORLD THE JOURNEY BEGINS HERE… 2013/2014

  2. THE STORY SNAKE Often referred to ‘the little dragon’ the snake is one of the most alluring and mysterious signs in the Chinese Zodiac calendar. It is said that the people born under this sign are very stylish, fashionable and have exceptional tastes. Regardless of its scary image, the snake can be a symbol of wisdom, kindness and loyalty, the good qualities processed by the Chinese legendary figure White Snake. Legend says that the Jade Emperor punished the snake by cutting its four legs and he meant to put it to death. Out of mercy the other animals pleaded to the Jade Emperor its life. The snake was spared and it regained the position and respect from people. Hence the year of snake represents flexibility, endurance and wisdom. 2013 is the Year of the Snake in the Chinese calendar. S.T. Dupont with Philippe Tournaire collaboration decided to dedicate this year to the Chinese Zodiac sign – Snake. The ST Dupont Snake Limited Edition gives this glorious creature new life through 88 writing instruments, 88 lighters and ashtrays. This unique creation is available in exceptional black Chinese lacquer. The eyes of the snake embody green emeralds and the body of the snake is made in brass with silver polish.

  3. TOURNAIRE : MASTERS JEWELLERS PHILIPPE TOURNAIRE • DESIGNER & JEWELLER FOR MORE THAN 38 YEARS. • KEEN ON ARCHITECTURE, HISTORY & SCIENCE. • STRONG, STRUCTURED & VERY DISTINCTIVE CREATIONS. • COLLECTION OF ARCHITECTURAL JEWELLERY.

  4. OBJECTIVES • Astrologic and mythical creations • Show brand uniqueness • Present a new artistic collection • Combining different elements in new collections to highlight the know-hows of the brand • Continue to Innovate • CONTINUE TO REINFORCE STD EXPERTISE AND CRAFTSMANSHIP AS A MASTERGOLDSMITH, LACQUERER AND TRAVEL CASES MAKER

  5. CONSUMER TARGET • Target the Elite

  6. INSPIRATION Symbol of fertility | prosperity | rebirth | compassion | growth | wisdom

  7. DESIGN - LIGHTER

  8. TECHNICAL CHARACTERISTICS Line 2 Serpent eyes : 2 tsavorites of 1 millimeter each Palladium finishes Roller : Lacquer Double flame Chinese black lacquer White bronze with silver plating finishes treated old silver Patina by hand

  9. DESIGN - PEN

  10. TECHNICAL CHARACTERISTICS - PEN Pen model : NCXL – Neoclassic president The eyes of the serpent are two tsavorites of 1 millimeter each Nib : Palladium Chinese black lacquer Section : Palladium finishes White bronze with silver plating finishes treated old silver Patina by hand

  11. ASHTRAY White bronze ashtray with an old patina

  12. RANGE SUMMARY & PRICES Ref FP : 241054 Price* : 8800 EUR Ref RB : 242054 Price* : 8800 EUR Pack Lighter + Ashtray Ref : 016057 Price* : 9888 EUR Ref Lighter only : 016069 Price* : 8888 EUR *French retail price

  13. POSITIONNING • Haute Creation for the Elite HAUTE CREATION LIMITED EDITION CATALOGUE

  14. LAUNCH AND MARKETS • DATE : REQUEST AT SOM • AVAILIBILITY : From May 2013 • Please note that products will be produced upon order only • You can place your order as usual to the sales administration service. • For each order, the delay has to be confirmed according to other orders. Product Range : 4 skus Product will be numbered : 1/88  88 RB / 88 FP and 88 lighters /ashtrays • MARKET : WHOLEMARKET

  15. ORDER PROCEDURE Two options: 1 2 You place your order with the sales administration service or area manager giving your quantity without any particular numbers We allocate you numbers directly and send you an email of confirmation. You place your order with the sales administration service or your area manager giving your quantity and numbers requested If the numbers are available we send you an email of confirmation. If the numbers ordered are not available we let you know and make a new proposal. = For both of those options no order will be launch to production if you don’t confirm our final proposition IMPORTANT : Each Product is made to measure. When the order is confirmed we launch the production, For this reason it’s important to be sure before any confirmation to avoid last minute cancellation Deliveries : Earlier a client will place his order earlier he will be delivered, priority of production is given by the date of the order confirmation.

  16. REQUEST • Numbers availability : Please send by email to Caroline Gusman(cgusman@st-dupont.com) the numbers you would like to get. We will confirm if it is still available and if not, we will propose you the available numbers.

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