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Online Recruitment Advertising Emerging Products

Online Recruitment Advertising Emerging Products. It’s a “Virtual World” New Ideas Product Overview Summary. What our “Virtual World” looks like…. Diverse Connected Voyeuristic? Vast Global Another life?. Coventry University, UK. New Ideas. Social Networking Blogs

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Online Recruitment Advertising Emerging Products

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  1. Online Recruitment Advertising Emerging Products

  2. It’s a “Virtual World” • New Ideas • Product Overview • Summary

  3. What our “Virtual World” looks like… • Diverse • Connected • Voyeuristic? • Vast • Global • Another life?

  4. Coventry University, UK

  5. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  6. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast Blog = Short for “Weblog”, an online diary or comments in chronological order.

  7. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  8. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  9. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  10. New Ideas • Social Networking • Blogs • Lifestyle & Retail • Mobile • Rich Media • Podcast/Vodcast

  11. A popular idea…. • Behavioural Targeting • Search terms entered • Registered information • Editorial content viewed • Ads clicked on • Channels or micro sites visited

  12. Behavioural Targeting • Case Study Cross referenced “.ac.uk” and EducationGuardian visitors • Total users: 60,000 • Snapshot: 20,000 • 31 relevant click enquiries • £32 per enquiry TimesOnline “Alphamummy” Blog • Total page impressions: 30,000 • 79 relevant click enquiries • £15 per enquiry

  13. Product Overview

  14. Product Overview Banners Buttons Targeted Emails

  15. Summary • Online recruitment is: • Vast • Over 4000 recruitment sites • 31 million people online in the UK • 12.5 million in the UK searching for jobs • Fragmented • The average user looks at 5 sites when searching for a job • Don’t get left behind, we can help to make your money work smarter

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