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IKEA Houston 20 th Birthday Facebook Promotion October 15 – October 21, 2012 Campaign Recap

IKEA Houston 20 th Birthday Facebook Promotion October 15 – October 21, 2012 Campaign Recap. 20 th Birthday Facebook Promotion. Campaign Elements. Facebook ads drove traffic to a fan-gated tab on IKEA Houston’s Facebook page. Ads were targeted to: - Houston, +25 miles - 25-49 year-olds

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IKEA Houston 20 th Birthday Facebook Promotion October 15 – October 21, 2012 Campaign Recap

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  1. IKEA Houston 20th Birthday Facebook Promotion October 15 – October 21, 2012 Campaign Recap

  2. 20th Birthday Facebook Promotion • Campaign Elements Facebook ads drove traffic to a fan-gated tab on IKEA Houston’s Facebook page. Ads were targeted to: - Houston, +25 miles - 25-49 year-olds - Females - Non-fans of IKEA Houston page - Those most likely to Like the page

  3. 20th Birthday Facebook Promotion • Campaign Elements A dedicated Promotions tab on the timeline showcased weeklong Birthday campaign offers Inside the tab, the non-fan view directed users to Like the page to reveal sale offers Once the page was Liked, the fan view revealed daily sale offers 1 2 3 1 2 3

  4. 20th Birthday Facebook Promotion • Before and After Results • New Likes during the promotion: 2,553 • Average 265 new Likes per day • In Houston, the Page reached: 141,882 potential customers • 47.8% of which were 25-34 years old • 90% of which were female * = The daily number of times your posts were seen in News Feeds, tickers or on visits to your Page ** = The daily number of people who saw any content associated with your Page (Unique Users)

  5. 20th Birthday Facebook Promotion • Ad Campaign Impact • Total budget spent: $999.00 • Average CTR* of ads: 0.509%(Facebook desktop average: 0.588%) • Total new Likes directly generated by ad campaign: 2,416 • Meaning 137 Likes were organic • Total ad impressions served: 1,349,283 • Average cost per fan: $0.42 * = Click Through Rate; number of clicks on an ad/ number of impressions served x 100

  6. 20th Birthday Facebook Promotion • Screen Shots

  7. 20th Birthday Facebook Promotion • Screen Shots

  8. 20th Birthday Facebook Promotion • Screen Shots

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