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Is Facebook an effective promoter of e-waste?

Is Facebook an effective promoter of e-waste?. Image from B enstein. Image from B dunnette. PRIMARY SOURCES!. E-mail

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Is Facebook an effective promoter of e-waste?

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  1. Is Facebook an effective promoter of e-waste? Image from Benstein Image from Bdunnette

  2. PRIMARY SOURCES! • E-mail • Contacted Jeffrey Harding, creator of Recycle San Diego - E-waste Recyclingand enquired about the ‘effectiveness of the page, the message you are wishing to deliver, and the target audience you are seeking to reach?’ • Reply – ‘I spent a total of $95.53 on the advertising… [The] Facebook Page reminded him of what we do and he talked to someone about us to send us business… I’d say that the page was worth it… I’d say the impressions are free and worth putting our name out there’

  3. More E-mail! • Contacted Ronald Phillips, moderator of the E-Waste RecyclingFacebook page asking the same questions as previously stated • Reply – ‘As far as Facebook goes it’s more or less just for fun and to let our friends know what’s going with my business…’ Image by dampeebe

  4. Image by joeltelling Useful? YES! • Allowed me to have direct contact with the moderators of the Facebook page. • Allowed me to gain an insight into the varying levels of involvement of different communities on e-waste • Continued contact could develop into an interview format

  5. Further uses... • The actual Facebook pages of these sources were also key primary sources • http://www.facebook.com/home.php?#!/pages/San-Diego-CA/Recycle-San-Diego-E-waste-Recycling/307276112624?ref=ts • http://www.facebook.com/home.php?#!/pages/Arvada-CO/E-Waste-Recycling/277277493797?ref=ts • Why? • ‘Fans’ are a social determinant of effectiveness. The larger the fan base, the greater the span of audience being reached! • However... • This doesn’t necessarily mean the promotion of e-waste is effective

  6. But how can this data be supported? • Through quantitative statistics! • i.e. Reports! (see opposite) - • This report signifies the behavioural attitudes of individuals in regards to social networking • Identifies trends in social networking which can be correlated with the potential of Facebook as an e-waste promoter • A quantitative and qualitative research report into attitudes, behaviour and use • ‘Half of all current adult social networkers say that they access their profiles at least every other day… most popular site for adults is Facebook (62% of those who have a social networking profile.’

  7. More supportive primary sources! • The Pc Graveyard is another primary source that can undertake an interview format through wall-to-wall viewing of posts. • Determines effectiveness of promoting e-waste through frequencies of posts and quality of information within posts – Graphs can be comprised as a visual representation of quantitative data. • Can be used to benefit content analyses on e-watse!

  8. But what about secondary sources? The following advertisement for a Facebook page can be used as a secondary source in examining the effectiveness of Facebook, once again through ‘fans’ and comments on the picture. Can also be used as supporting evidence. Image courtesy of Electronics TakeBack Coalition Facebook page

  9. Articles are also useful secondary sources... • Facebook’sprofiting from your lifecan be used as background information to be included in a literature review on the process of advertising through Facebook

  10. And lastly, what about tertiary sources?

  11. Reports can also be used as a tertiary source! • Teenagers’ perceptions of advertising in the online social networking environment • Whilst not directly associated with e-waste, this report denotes the effectiveness of advertising online through Facebook. • Determines effectiveness of social networking promotion using previous academic findings • Provides ground research for research question!

  12. Should you jump into social networks to promote your business? • Comments on this blog can be used as a tertiary source to link with previous findings on the success of social networking. • - i.e. Facebook as a promotional device for e-waste. + = AWARENESS? Image by Igi’s TV Network Image by bdunnette

  13. HOWEVER... Do these sources support or disprove Facebook as an effective promoter of e-waste?

  14. Put simply, no. • .. Image by oldmaison

  15. WHY? • HEAPS of information on e-waste and Facebook as a promotion device • However few sources available determining its effectiveness in regards to e-waste • How to achieve optimal results? • Independent research (surveys, personal interviews) would be essential for optimal results of this research question!

  16. What can this information bring to a group project? • The above information can be further researched and refined into a study on the usage of Facebook and other social networking outlets in creating awareness of e-waste. • How do e-waste companies use the content on these sites to reach a wider audience? • AND does it work?

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