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CORPORTE PUBLIC RELATIONS: PRESENTED By PAUL HAMILTON

CORPORTE PUBLIC RELATIONS: PRESENTED By PAUL HAMILTON. MODERN CORPORATIONS MEDIA RELATIONS CUSTOMER RELATIONS. Smart greedy and dangerous?. The PR department had a disaster on their hands. They donated 200 million to its charitable foundation 500 million to 10,000 small businesses.

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CORPORTE PUBLIC RELATIONS: PRESENTED By PAUL HAMILTON

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  1. CORPORTE PUBLIC RELATIONS:PRESENTED ByPAUL HAMILTON MODERN CORPORATIONS MEDIA RELATIONS CUSTOMER RELATIONS by Paul Hamilton

  2. Smart greedy and dangerous? The PR department had a disaster on their hands. They donated 200 million to its charitable foundation 500 million to 10,000 small businesses by Paul Hamilton

  3. how do modern corporations make a difference? Affect the environment. Control the employment of thousands of people. Influence the financial and social and well-being of millions of individuals

  4. The worlds largest retailer401 Billion$ in world wide sales Corporations have faces that are easily recognizable to the common consumer. by Paul Hamilton

  5. 459 Billion$ in global sales These corporations represent more than the combined gross national product of many nations. by Paul Hamilton

  6. What do these corporations look like to the public? Public perceptions of greed and corporate misdeeds are often reinforced by News stories. by Paul Hamilton

  7. 27% of Americans do not trust giant corporations. 82%of Americans believe top executives exploit smaller business and tax payers. by Paul Hamilton

  8. The role of public relations Overcome the extensive negative publicity Build up public trust and credibility by Paul Hamilton

  9. How can Public relations help modern corporations? • Adopt ethical principles • Pursue transparency and disclosure • Make trust a fundamental precept of corporate governance by Paul Hamilton

  10. Media relations Customer service Consumer Activism Consumer Boycotts by Paul Hamilton

  11. Do’s and don'ts of working with consumer groups by Paul Hamilton

  12. 1.Work with groups who are more interested in finding solutions than attracting publicity2.Offer transparency3.Turn their suggestions into actions Get emotional when dealing with advocacy groups Agree to work with anyone making threats Expect immediate results by Paul Hamilton

  13. The end by Paul Hamilton

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