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GE1127 ： Money and Art

GE1127 ： Money and Art. Logo, brand & money Guan Lu(40057139). What is a logo?. A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization.

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GE1127 ： Money and Art

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  1. GE1127：Money and Art Logo, brand & money Guan Lu(40057139)

  2. What is a logo? • A logo is a graphic mark used by commercial enterprises to aid and promote instant public recognition. Logos are either purely graphic or are composed of the name of the organization. --- American Marketing Association Dictionary

  3. What is a brand? • Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers.“ --- American Marketing Association Dictionary.

  4. David Graeber states that Money can be seen as a store of value. • How is brand & logo? • Can logo be seen as a store of a certain brand’s value?

  5. How much does a logo design cost? How much does a logo value as it is just an image? How much does a logo value when it represents a brand?

  6. Format: • Art work & Essay Writing Objective: • To discuss about the relationship between logo and brands. • To investigate the intrinsic value and extrinsic value of the logo. Content: • To pattern several famous brands with paper money and discuss about the value of logo.

  7. Reference： • http://en.wikipedia.org/wiki/Logo • http://www.logotypes101.com/vector_logos/popular.aspx • http://en.wikipedia.org/wiki/Brand • http://www.logodesignlove.com/

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