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Tricia Brooks | Heather Frey | Paula Lam

Tricia Brooks | Heather Frey | Paula Lam. t arget market. Zooey demographic Age 21 – 30 Lives in a large city like San Francisco or Los Angeles $60,000 - $80,000 annual income psychographic Values fashionable, yet comfortable, high quality garments Delicate and feminine

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Tricia Brooks | Heather Frey | Paula Lam

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  1. Tricia Brooks | Heather Frey | Paula Lam

  2. target market Zooey demographic • Age 21 – 30 • Lives in a large city like San Francisco or Los Angeles • $60,000 - $80,000 annual income psychographic • Values fashionable, yet comfortable, high quality garments • Delicate and feminine • Enjoys fashion, the arts, indie pop • Interested in vintage fashion and sustainable design • Admires beauty icons of the past • Avid fashion and design blog reader

  3. competitors

  4. branding

  5. line development

  6. fabrics

  7. line sheet

  8. cost sheet

  9. cost sheet

  10. cost sheet

  11. cost sheets

  12. cost sheet

  13. specifications sheet

  14. sales sample

  15. sustainability • Joliesse chooses to use recycled lace in many of our products. • Laces that have aged with grace and beauty make our pieces special. • Zooey, Joliesse’s target customer, is a vintage aficionado who will love its incorporation into our new garments.

  16. assortment plan Style Color 0 2 4 6 8 10 12 Total #J12012 Grace Dress Black/Cream 2 2 3 4 3 2 2 18 Black/Black 3 3 4 5 4 3 3 25 #J22012 Ava Dress Blush 2 2 3 4 3 2 2 18 Peach 2 2 3 4 3 2 2 18 #J32012 Sophia Dress Lavender 2 2 3 4 3 2 2 18 Nude 3 3 4 5 4 3 3 25 #J52012 Marilyn Blouse Black/Cream 2 2 3 4 3 2 2 18 Cream/Black 2 2 3 4 3 2 2 18 #J42012 Audrey Shorts Peach 2 2 3 4 3 2 2 18 Nude 3 3 4 5 4 3 3 25 201 units = $14,093.27 wholesale $28,186.54 retail

  17. retail floor plan

  18. retail environment

  19. retail fixtures • Four-Way • Displays Marilyn blouse & Audrey shorts • Clothing Rack • Displays Ava dress • T-Stand • Displays Grace & Sophia dresses Robert H. Ham Fixtures

  20. window display

  21. sustainability • Joliesse’s shopping bags, given free of charge to customers, are made of scrap lace left over from the production of our garments. • Shopping bags can be repurposed as a ditty bag, to store lingerie in. • Customers who return to shop in the store and re-use their shopping bag will receive 5% off their purchase total.

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