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Workplace, Portal & Collaboration Programme

Workplace, Portal & Collaboration Programme. Christina Mavromatis. Portfolio Programme criteria Activity plan. Portfolio. Product Families. IBM Workplace products The new bridge between people and business processes with integrated collaborative products. IBM Lotus Notes/Domino

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Workplace, Portal & Collaboration Programme

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  1. Workplace, Portal & Collaboration Programme Christina Mavromatis

  2. PortfolioProgramme criteriaActivity plan

  3. Portfolio

  4. Product Families IBM Workplace products The new bridge between people and business processes with integrated collaborative products IBM Lotus Notes/Domino Time tested, market leading collaborative application environment for developing people-driven applications IBM WebSphere Portal Allows integrated access to the information, applications and business processes

  5. Programme Criteria

  6. Personalized content Personalized content E-learning Learning Personalized employee services Personalized employee services Customized links to favorite apps Customized links to favorite apps Messaging and calendar Messaging and calendar Team Spaces Web Conferencing E-meetings Instant Messaging and Awareness Awareness Document library Document library People locator People locator People Productivity – A single theme,with several key messages Make better informed decisions fasterthrough B2E, B2C and B2B portals that provide integrated access to information and business applications. It is a single, secure point of access personalized to users roles. Build better connected teamswith team collaboration software that connects people together regardless of location or time zone to accelerate business processes. It’s how people communicate and collaborate with each other to work on projects or develop and share documents. Improve responsiveness to customer needs and changes in the marketplace by connecting people to business processes, information and expertise anywhere, anytime, from any device.

  7. People Productivity Target Audience • In 2005 People Productivity will target • CIO and Sr. IT (VP, Director) • IT Mgr • Exec LOB/C w/priority– CEO(1), VP Ops(2), CFO/VP Finance (2), VP Mktg(3), VP Sales(3), VP Mftg(4) in 1000+ and Focus accounts <1000 • Existing SWG and STG customers, some new acquisition in competitive programs • Industry priorities – Finance, Distribution and Industrial • In 2005 People Productivity will not target • Developers • Administrators

  8. Lotus North Region 2005 priorities/ Program activities Establish Workplace as a Platform Advance Lotus in SMB space Grow Domino Portfolio Business Maintain Portal Market share & leadership

  9. What are the elements to the Programme • Demand Generation – Directly and with Business Partners • Enablement – To internal IBM, Business Partners and Systems Integrators • Awareness – Through Press and Advertising

  10. How is the Programme structured • Lotus Notes/Domino – maintain and grow installed base • Portal – maintain #1 position and grow in market place • Workplace – enablement & awareness as well as demand generation

  11. Activity plan

  12. H1 Installed Base customers • 7 Lotusphere Comes to You events - Feb – April • WebSphere Portal User Groups – Feb & March • Workplace launches - May • Add of Collaboration to Domino & Portal customers - email & tele – March • Lotus Renewals email & tele - March – June • People Productivity adoption cycle tele – March – June • Workplace Services Express to Domino tele – May • WebSphere Portal advertising • Press coverage

  13. H1 New/Competitive accounts – Demand Generation • 7 Lotusphere Comes to You events - Feb – April • Workplace Proof of Technology events – Feb & May • Portal Proof of Technology events – March & April • University & College Information Systems Association event – March • Quarterly hospitality event – March & June • IT Directors Forum – May • Workplace launches - May • People Productivity adoption cycle tele – March – June • Microsoft competitive tele – Feb - June • WebSphere Portal advertising • Press coverage

  14. Latest Advertising Print and online press; IT Week Computer Weekly MIS Magazine Computer Business Review Information Age Government Computing Retail Systems ZD.net Silicon.com VNU.net FT.com

  15. H1 Business Partners & Systems Integrators - Enablement • Lotusphere 2005 event – Jan • Business Partner Sales College event – March • 5 x Transforming the Way we work events – April • 5 x Workplace Services Express Sales & Technical enablement events – April

  16. Workplace Launches – end May & early June • 2 large scale events – North South – 200 plus attendees at each • Smaller regional events in Ireland, Netherlands and South Africa • Biggest announcement for SWG in 2005 • Business Partners to exhibit at each event and have speaking opportunities in the break out sessions. • More details to follow in early March

  17. THANK YOU

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