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Digital Review July 2014

Compiled 8 August 2014 by Declan Carey, D igital Ambassador @ declangcarey. Digital Review July 2014. Facebook 17,645 Page likes (+198) 113,244 reach (-30,499) 34 posts (-19). Twitter 6,990 tweets (+282) 617 mentions (+28) 19,400 followers (+210) 2,715 following (+31)

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Digital Review July 2014

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  1. Compiled 8 August 2014 by Declan Carey, Digital Ambassador @declangcarey Digital Review July 2014 Facebook 17,645 Page likes (+198) 113,244 reach (-30,499) 34 posts (-19) Twitter 6,990 tweets (+282) 617mentions (+28) 19,400 followers (+210) 2,715 following (+31) 394 photos/video (+43) 1,468 favourites (+156) LinkedIn 21,147 followers 1 post (-7) 21 likes (-79) 2 comments (-13) Instagram 1,020 followers (+130) 256 posts (+25) 6,448 likes (+936) 14,329 photos tagged Keele (+770) 1,806 photos tagged KeeleUniversity (+249) Keele.ac.uk Visits: 317,234 (-21,274) Unique Visitors: 114,250 (-39,916) Page Views: 958,004 (-57,416) New Users: 35.26% (-0.74%) Instagram has now reached 1,020 followers in 7 months since being launched in January 2014. Average increase of 146 followers per month. Total Facebook reach decreased in July due to fewer overall posts published.

  2. Facebook: http://www.facebook.com/keeleuniversity Daily reach peaked on 16 July with 8,421 views after ‘Behind the scenes’ post and graduation photo album added. ‘Behind the scenes’ (above) reached 6,928 people alone.

  3. Twitter: @keeleuniversity Total Twitter engagements in July: 320. Images of campus in summer and applicant engagement were a large part of Twitter stratergy in July. Out of 282 tweets in July, 43 included videos or pictures.

  4. Live ceremony stream views = 10,934 - 36.64% increase on 2013 live stream. #KeeleGraduation #Keelegraduation hashtag used 407 times on Twitter, setting a Keele record. There were more than 4,200 views on our Storify page, featuring pictures, tweets, videos and selfies from the week.

  5. Keele.ac.uk Undergraduate courses was the second most viewed page after the index page. Popularity attributed to A level student applications. 15.34% of hits came from mobile devices, 0.82% increase from June.

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