1 / 21

Factors associated with Web site success

E-COMMERCE. Factors associated with Web site success. Specification of Web site success. Pre-sale s. 1. Online-sales. 2. 3. After-sales. Attractive, trustworthy, dependable, reliable and generates customer satisfaction. Theoretical framework. Information quality. 1.

kamal
Download Presentation

Factors associated with Web site success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-COMMERCE Factors associated with Web site success

  2. Specification of Web site success Pre-sales 1 Online-sales 2 3 After-sales Attractive, trustworthy, dependable, reliable and generates customer satisfaction

  3. Theoretical framework Information quality 1 Learning capability 2 Playfulness 3 System quality 4 System use 5 Service quality 6

  4. Information quality • User satisfaction • Business profitability • Improved decision quality and performance • Perceived benefits of information systems • The level of system usage

  5. Learning capability • Customers' abilities to learn how to browse and to find relevant information on the Web

  6. Playfulness • Cultivating hedonic pleasure in site design • Including charming features to attract customers

  7. System quality • Security is the top concern of EC customers • Reliability: quick error recovery and ensure correct operation

  8. System use • Consumers’ confidence in EC transactions • Easy to use • Able to track Consumers’ on-line order status

  9. Service quality • Make it more challenging, management • Consider how to arrange and present customer service opportunities

  10. Research methodology • Involvingelectronic questionnaire survey of webmasters from Fortune 1000 companies

  11. Sampling procedure Your own footer

  12. Measurement of variables Your own footer

  13. Reliability of the measures • Using Cronbach'salpha

  14. Validity of the measure • Validity: measuring what is intended • Completeness: including all relevant variable items • Readability: making it unlikely that webmasters will misinterpret a particular question

  15. Data analysis and results

  16. Data analysis and results

  17. Hypothesis testing

  18. Factor analysis Your own footer

  19. Conclusions and managerial implications • Quality of information and service, • System use, • Playfulness, • System design quality

  20. Limitations • Data about Web site success was gathered from webmasters. They are not necessarily grounded in fact • Results cannot be generalized to all businesses

  21. THANK YOU!

More Related