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Fall 2008 Promotional Campaign

Fall 2008 Promotional Campaign. Phoenix College. Direct Mail. Workforce Development

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Fall 2008 Promotional Campaign

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  1. Fall 2008 Promotional Campaign Phoenix College

  2. Direct Mail Workforce Development • Tri-fold brochures were mailed to 46,000 households within the top 12 feeder zip codes of PC’s service area. The four different brochures (Public Service, Healthcare, Education, and Business/Legal Studies/Industrial Technology) were mailed one week apart during the weeks of June 9-30, 2008.

  3. Direct Mail – Enrollment Postcards • Mailed oversized postcard July 2008 • Target: PC Students from Fall 2007, Spring 2008, and those that have been admitted but not registered (

  4. Schedule • Direct Mail – 165,000 • Distribution of Schedule in Downtown, Uptown and Central Phoenix • 200 drops at 25 each – 10 mile radius • Community Centers, Restaurants/Cafes, Medical Facilities, Retail Locations, Fitness/Exercise Locations and Financial Institutions

  5. Enrollment Guide • A joint Enrollment Guide (PC, GC, MCC) was mailed to 180,000 households and distributed via inside rack throughout the valley – restaurants, libraries, etc. • The publication features a college specific front and back cover as well as a fall course listing. This is a supplement to the fall schedule and includes student testimonials and information relevant to those interested in college or advancing their career.

  6. Bus Shelter Ads • 24 Advertisements at multiple transit stop locations • Ads run July 1 – August 24

  7. Movie Theatre Movie theatre advertising: PC “Brick by Brick” commercial will run from July 4 – August 15 at: • Harkins Christown • Metro Center • Arcadia • AMC Arizona Center 24 • Esplanade 14 • Deer Valley 30 with IMAX theatres

  8. Spectrum Mall/Christown Mall 4 Kiosk Panels: 1 @ Costco/JCPenneys, 2 @ Entrance, 1 @ Walmart/Movie Theatre Mall Advertising

  9. 15 Banner Flags • Light pole banners on Thomas Road • 19th Avenue • Osborn • PC Downtown

  10. Signage for Admissions & Records – Register Online

  11. Magazine & Newspaper • Phoenix College print ads will appear in the following publications during June, July, and August 2008: Arizona Informant, Arizona Republic (Community Section), Asian SUNews, ASU Freshman Orientation Guide (mailed to the homes/parents of 8,000 incoming freshmen), College Times, Latino Perspectives Magazine, Phoenix Magazine, and Phoenix New Times.

  12. Radio • August 11 – August 29 • TOTAL TRAFFIC NETWORK124 radio commercials (:15-second traffic spots, Billboard Announcements & Streaming online), played from 8/11 – 8/29 on a mix of nine diverse and highly rated radio stations (reach 950,000 adults 3.1 times each) (Contemporary Pop, Adult Contemporary, Talk Radio, Country, Spanish Language, Sports, and others)

  13. Television • COX CABLE: 1,800 commercial spots – mixture of traditional “Brick by Brick”, Tuition Comparison and new commercial • Various stations from June 23 – July 10 and July 21 – August 28 • New Commercial: Target Market – Youth Transfer Education • Interactive (Over 1,300 leads) for subscribers to Cox Digital cable, which means that viewers can press a button on their remote to request further information from the college. • Telemundo - 7/28/08-8/17/08; 113 total spots

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