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Corporate Communications: Present and Future Thunderhead’s Strategic Direction.

Corporate Communications: Present and Future Thunderhead’s Strategic Direction. CURRENT STATE OF COMMUNICATIONS. Communications primarily print-centric Managed by multiple silo’d systems Personalization based on historical customer data & profiles BEST PRACTICES:

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Corporate Communications: Present and Future Thunderhead’s Strategic Direction.

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  1. Corporate Communications: Present and Future Thunderhead’s Strategic Direction.

  2. CURRENT STATE OF COMMUNICATIONS • Communications primarily print-centric • Managed by multiple silo’d systems • Personalization based on historical customer data & profiles • BEST PRACTICES: • Deploy Enterprise Communications Platform • Business-user driven • Native multi-channel support • Standards based, future-proof Mobility, Interaction, Location, Situational -awareness 2000s Pre 1980’s 1990’s 2010s

  3. Multi-Channel Delivery Adds Complexity TemplateMaintenance Underwriting Policy Admin Customer Claims Portal

  4. THE GROWTH OF MOBILE DEVICES • New device adoption growing exponentially [Smartphone market to grow by 27% in 2010/11] • Each device has different capabilities & provides different customer experience • BEST PRACTICES: • Implement Enterprise solution for multi-channel, device-optimized delivery • Engage customer across channels & devices for servicing, cross sell & retention Mobility, Interaction, Location, Situational -awareness 2000s Pre 1980’s 1990’s 2010s

  5. EVOLUTION OF CUSTOMER ENGAGEMENT • Customer engagement moving beyond native mobile device applications to Social Media apps like Facebook Mobility, Interaction, Location, Situational -awareness 2000s Pre 1980’s 1990’s 2010s

  6. How Big is Social Media? • Years to Reach 50 millions Users • Radio (38 Years) • TV (13 Years) • Internet (4 Years) • iPod (3 Years) • Facebook added 100 million users in less than 9 months • iPhone applications hit 1 billion in 9 months • If Facebook were a country it would be the world’s 3rd largest between the India and the United States • Fastest Growing demographic on Facebook: Women over 55 • Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen • By end of 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network

  7. EVOLUTION OF CUSTOMER ENGAGEMENT Mobility, Interaction, Location, Situational -awareness Orchestrate 2000s Pre 1980’s 1990’s 2010s

  8. What We Do Thunderhead provides the leading Customer Communications Management software platform, used by many of the world’s largest commercial and public sector organizations to produce highly personalized, multi-channel, multi-use communications.

  9. ENABLE MULTI-CHANNEL PRODUCTION & DELIVERY Policies Correspondence GEN 2 CURRENT SMS/HTML/PDF Web APPROVE DESIGN CUSTOMER DATA COMMUNICATE Email INTERACT Forms/eForms ANALYZE All from one template

  10. Thunderhead Formula No other document generation system has the power of Thunderhead’s Four Layer Model and provides the ease and speed of development which it gives the business to manage their documents

  11. Marketing brochure / Welcome kits Industry forms (Forms fill) Printed personalized letters, faxes & checks Statements / Contracts THUNDERHEAD CREATES MULTI-CHANNEL INTERACTIVE FINANCIAL SERVICES COMMUNICATIONS Marketing brochure / Welcome kits SMS/HTML/PDF XML Email Web

  12. Streamlining Communications Claims Portal Call Center Core System • “Brand is much more owned in customer communications than it is in the literature and the advertising”- Giles Elliott, CMO Skandia

  13. CLIENTS INCLUDE: Investment Banking Insurance & Healthcare Retail Banking Government & Other “Thunderhead has enabled Prudential to transform its customer communication process. Our business is now able to communicate more clearly and consistently with our customers, whilst having the agility to quickly respond to new regulation and market demand.” “The Thunderhead implementation was the first project I've been involved in over the last 12 years that has actually exceeded expectations. The ease and success of integrating Thunderhead into the loan origination process has convinced us to expand its use across all of our business units.” “Thunderhead’s pre-built connectors for IBM ECM — along with its high-volume production printing, robust correspondence features, and user control of document templates —made it the clear choice.” “Thunderhead provides Lehman Brothers with the ability to manage the entire lifecycle of derivative trade confirmations. From creation, review and modification through digital acceptance by the counter-party, Thunderhead automates the confirmation process.” Barclays Prudential Insurance State of Indiana DWD Origen Financial

  14. What Makes Thunderhead Different? • Business user control • Reduced costs and time to market • Ease and speed of change (agility) • Eliminate IT dependencies • Native, multi-channel support • Consistent branding • Shared content and resources • One platform for all communications High speed batch, Interactive and On Demand • Open, standards-based architecture • Ease of integration • FUTURE PROOFING • Advanced personalization • Targeted marketing across channels • Improved customer engagement, satisfaction and retention

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